Top 25 advertisers 1996 -- *1st semester 1997 (in billions Rp)

No. Companies Total Ad spending Growth

Products 95-96(%)

1995 1996 1997 ----------------------------------------------------------------- 1. PT Unilever Indonesia 23 173.4 281 149 62 2. Indofood SM + Fritolay 7 24.3 58 21 139 3. PT HM Sampoerna 4 26.7 38 26 42.3 4. PT Borobudur 6 8.5 37 9 335 5. PT Dinokao Indonesia 4 13.1 36 6 175 6. PT Indomobil 3 41.9 34 17 -23 7. PT Sinde Budi Snetosa 5 16.8 34 6 102.4 8. Procter & Gamble 9 36.1 32 17 -13 9. PT Nestle Indonesia 7 15.4 29 6 88 10. PT Konimex 8 28.5 26 6 -9.6 11. PT Tempo Scan Pacific 5 31 22 20 -41 12. PT Friesche Vlag Indonesia 3 20.7 22 6.3 23 13. PT Federal Motor 1 15.5 22 8 42 14. PT Beiredorf Indonesia 3 14.5 20 9 38 15. PT Lionindo Jaya 3 1.8 19 10 955.5 16. PT Djarum Kudus 2 10.0 18 10 80 17. Wings Surya 3 6.4 17 6 165.6 18. Rothmans of Pall Mall 2 10.0 16 4 60 19. PT Satelindo 2 7.6 16 110.5 3 20. PT Coca Cola Indonesia 2 4.6 16 11 247.8 21. PT Telekomunikasi Indonesia 1 16 9 -- -- 22. PT BAT Indonesia 2 10.3 15 23 45.6 23. Citibank 2 8.7 15 4 72.4 24. PT Toyota Astra Motor 2 15.1 14 6 -7.9 25. PT Yamaha Indonesia 1 9.7 14 13 44.3

* Semester covers first six months of the year.

Source: Cakram advertising industry magazine from AdAsia 1997.