Top 25 advertisers 1996 -- *1st semester 1997 (in billions Rp)

Top 25 advertisers 1996 -- *1st semester 1997 (in billions Rp)

No. Companies Total Ad spending Growth

Products 95-96(%)

1995 1996 1997
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1. PT Unilever Indonesia 23 173.4 281 149 62
2. Indofood SM + Fritolay 7 24.3 58 21 139
3. PT HM Sampoerna 4 26.7 38 26 42.3
4. PT Borobudur 6 8.5 37 9 335
5. PT Dinokao Indonesia 4 13.1 36 6 175
6. PT Indomobil 3 41.9 34 17 -23
7. PT Sinde Budi Snetosa 5 16.8 34 6 102.4
8. Procter & Gamble 9 36.1 32 17 -13
9. PT Nestle Indonesia 7 15.4 29 6 88
10. PT Konimex 8 28.5 26 6 -9.6
11. PT Tempo Scan Pacific 5 31 22 20 -41
12. PT Friesche Vlag Indonesia 3 20.7 22 6.3 23
13. PT Federal Motor 1 15.5 22 8 42
14. PT Beiredorf Indonesia 3 14.5 20 9 38
15. PT Lionindo Jaya 3 1.8 19 10 955.5
16. PT Djarum Kudus 2 10.0 18 10 80
17. Wings Surya 3 6.4 17 6 165.6
18. Rothmans of Pall Mall 2 10.0 16 4 60
19. PT Satelindo 2 7.6 16 110.5 3
20. PT Coca Cola Indonesia 2 4.6 16 11 247.8
21. PT Telekomunikasi Indonesia 1 16 9 -- --
22. PT BAT Indonesia 2 10.3 15 23 45.6
23. Citibank 2 8.7 15 4 72.4
24. PT Toyota Astra Motor 2 15.1 14 6 -7.9
25. PT Yamaha Indonesia 1 9.7 14 13 44.3

* Semester covers first six months of the year.

Source: Cakram advertising industry magazine from AdAsia 1997.