Top 10 advertising spenders by brand (in billions Rp)

No. Brands 1996 Jan.-June 1997 -------------------------------------------- 1. Pepsodent 35 16 2. Sunsilk 35 15 3. Suzuki 27 19 4. Sampoerna 24 9 5. Honda 22 6 6. Lifebuoy 21 7 7. Walls 17 10 8. Rinso 16 8 9. PT Telkom 16 9 10. Susu Bendera 15 10

Sources: AC Nielsen SRI from Cakram advertising industry magazine.