Top 10 advertising spenders by brand (in billions Rp)

Sun, 07 Dec 1997, 00:00 WIB | Source: JP

No. Brands 1996 Jan.-June 1997
--------------------------------------------
1. Pepsodent 35 16
2. Sunsilk 35 15
3. Suzuki 27 19
4. Sampoerna 24 9
5. Honda 22 6
6. Lifebuoy 21 7
7. Walls 17 10
8. Rinso 16 8
9. PT Telkom 16 9
10. Susu Bendera 15 10

Sources: AC Nielsen SRI from Cakram advertising industry
magazine.

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