Tokopedia Layoffs: E-Commerce Industry Is Transforming, Says Association

The Indonesian E-Commerce Association (idEA) has declined to comment on news of mass layoffs at PT Tokopedia. “We cannot comment on the company’s internal decisions,” said idEA Chairman Budi Primawan when contacted on Saturday, 4 July 2026. Information regarding the mass layoffs circulated on social media, suggesting that TikTok, through its Indonesian business entity PT Tokopedia, had laid off 90 percent of its employees. Responding to this, Budi stated the association does not have data or information regarding the number of employees affected by the layoffs. Budi explained that the e-commerce industry is generally undergoing a transformation. Previously, he said, the main focus of online marketplaces was pursuing growth and expanding the user base. Now, Budi continued, many companies are beginning to focus more on ensuring their businesses are healthy, efficient, and able to survive in the long term. “In that process, organisational adjustments are not uncommon.” However, he remains optimistic that the prospects for Indonesian e-commerce are still very good. This confidence is based on consumer behaviour, with the public becoming increasingly accustomed to shopping digitally, and business actors becoming more creative in utilising various sales channels, including marketplaces, social media, physical stores, and messaging applications. Despite the opportunities, Budi noted that competition in the industry is getting tougher. Platforms must continue to invest in technology, artificial intelligence (AI), logistics, security, and customer service. At the same time, Budi added, there are various new regulations that need to be implemented properly. The challenge is maintaining a balance between consumer protection, business certainty, and room for innovation. “If that balance is maintained, we are optimistic that the Indonesian e-commerce ecosystem will continue to grow healthily and sustainably,” he said. The widespread news of massive layoffs at PT Tokopedia also drew a response from PT GoTo Gojek Indonesia Tbk (GOTO). GOTO Corporate Secretary RA Koesoemohadiani stated that the company respects every step taken or to be taken by the management of PT Tokopedia in connection with the organisational adjustment plan. Koesoemohadiani confirmed that the financial and non-financial impact of this move on GoTo will be limited. “Considering that since January 2024, the company’s ownership has been diluted to 24.99 percent. GoTo no longer consolidates PT Tokopedia,” said RA Koesoemohadiani in an information disclosure to the Indonesia Stock Exchange (BEI), Jakarta, quoted on Saturday, 4 July 2026. Currently, GoTo records its investment in PT Tokopedia using the equity method in accordance with the Statement of Financial Accounting Standards (PSAK) 228 regarding investments in associates and joint ventures. Thus, any potential financial impact on GoTo will only be limited to the share of net profit/loss from associates and joint ventures. “However, in connection with the matters described above, particularly regarding the news of the organisational adjustment plan by PT Tokopedia, based on the company’s estimation, there is no material impact on the company’s share of PT Tokopedia’s net profit/loss,” said RA Koesoemohadiani. She also assured that there will be no impact whatsoever on the e-commerce service fees received by the company from PT Tokopedia. “Regarding non-financial aspects, the company also does not anticipate any material impact in connection with the circulating news.” Because the impact on GoTo will be limited, according to her, the company does not plan to take any special measures. “As of the date of this letter, GoTo has no immediate plans regarding its ownership in PT Tokopedia,” she said.