Tokopedia Layoffs: E-Commerce Industry Is Transforming, Says Association
The Indonesian E-commerce Association (idEA) has declined to comment directly on reports regarding mass layoffs at PT Tokopedia. “We cannot comment on the internal decisions of the company,” stated the General Chairman of idEA, Budi Primawan, when contacted on Saturday, 4 July 2026.
Information regarding these mass layoffs has been circulating on social media, alleging that TikTok, through its Indonesian entity PT Tokopedia, is laying off 90 per cent of its employees.
Responding to the reports, Budi stated that the association does not possess specific data or information regarding the exact number of employees affected by the layoffs.
Budi explained that, broadly speaking, the e-commerce industry is currently undergoing a transformation. Previously, he noted, the primary focus of online shopping centres was to pursue growth and expand user bases.
Now, Budi continued, many companies are beginning to focus more on ensuring their businesses are healthy, efficient, and capable of long-term survival. “In that process, organisational adjustments are not uncommon.”
However, he remains optimistic about the prospects of Indonesian e-commerce, based on the increasing habit of digital shopping among the public and the growing creativity of businesses in utilising various sales channels, including marketplaces, social media, physical stores, and messaging applications.
Despite these opportunities, Budi noted that competition in the industry is intensifying. Platforms must continue to invest in technology, Artificial Intelligence (AI), logistics, security, and customer service.
At the same time, Budi added that various new regulations need to be implemented effectively. The challenge lies in maintaining a balance between consumer protection, business certainty, and room for innovation. “If that balance is maintained, we are optimistic that the Indonesian e-commerce ecosystem will continue to grow in a healthy and sustainable manner,” he said.
The news of large-scale layoffs at PT Tokopedia has also drawn a response from PT GoTo Gojek Indonesia Tbk (GOTO). GOTO Corporate Secretary RA Koesoemohadiani stated that the company respects every step taken or to be taken by Tokopedia’s management regarding the organisational adjustment plans.
Koesoemohadiani assured that the impact of these measures on GoTo’s financial and non-financial position would be limited. “Given that since January 2024, the company’s ownership has been diluted to 24.99 per cent, GoTo no longer consolidates PT Tokopedia,” RA Koesoemohadiani stated in a disclosure to the Indonesia Stock Exchange (IDX), Jakarta, as reported on Saturday, 4 July 2026.
Currently, GoTo records its investment in PT Tokopedia using the equity method in accordance with Financial Accounting Standard (PSAK) 228 regarding investments in associates and joint ventures. Consequently, any potential financial impact on GoTo would be limited to the share of net profit/loss from associates and joint ventures.
“Nevertheless, regarding the matters described above, specifically concerning the news of PT Tokopedia’s organisational adjustment plans, based on the company’s estimates, there is no material impact on the company’s share of PT Tokopedia’s net profit/loss,” said RA Koesoemohadiani.
She also reassured that there would be no impact on the e-commerce service fees received by the company from PT Tokopedia. “Regarding non-financial aspects, the company also does not anticipate any material impact regarding the circulating news.”
As the impact on GoTo will be limited, she stated that the company does not plan to take any specific measures. “As of the date of this letter, GoTo has no plans in the near future regarding its ownership in PT Tokopedia,” she concluded.