To Support More Efficient Enterprise Growth, Telkomsel Takes These Steps
Jakarta, CNBC Indonesia - Telkomsel continues to enhance its role as a strategic partner across industries by bringing together key decision-makers to discuss the main challenges faced by businesses in the digital era. This initiative is realised through the organisation of a Focus Group Discussion (FGD) entitled “Reinventing Growth in Retail, Consumer Product Goods (CPG), and E-Commerce Industries for Sustainable Impact”.
The FGD, run through Telkomsel Enterprise’s business unit, aims to encourage collaboration in creating relevant and impactful digital solutions in line with the spirit of #PastiAdaSolusi.
As previously known, Indonesian retail sales grew by 6.5% year-on-year in February 2026, or an increase from 5.7% in the previous month, also becoming the fastest growth rate since March 2024. This upward momentum reflects strong household consumption during Ramadan and the festive season, as well as revealing the demand for optimal readiness of retail players in managing surges in demand.
Based on this data and factual findings, Telkomsel Enterprise together with key decision-makers from various retail industries involved in the FGD are working to present innovative solutions that can support businesses to be even more efficient in terms of operations, more competitive, and excel in terms of customer experience.
VP of Corporate Innovation, Sustainability, and Marketing at Telkomsel, Mia Melinda, stated that the increasingly positive retail growth indicates great opportunities. On the other hand, this growth also requires business players to be prepared to face operational complexities and evolving customer expectations.
“Through Telkomsel Enterprise, we are committed to providing end-to-end digital solutions that not only improve efficiency but also help retail players make faster and data-driven business decisions,” said Mia in a written statement on Friday (15/5/2026).
Strengthening Operational Reliability Across the Value Chain
It is worth noting that the FGD discussion highlighted the importance of end-to-end visibility in retail business operations, from distribution to in-store activities. Given that many industry players face challenges in detecting potential margin leaks, logistical inefficiencies, and system disruptions that impact the customer experience.
To address this need, Telkomsel Enterprise presents connectivity-based and monitoring solutions such as IoT Fleet Management, Video Analytics, Direct Peering, and Managed Connectivity (SD-WAN). These solutions enable retail players to monitor operations in real-time, improve efficiency, and maintain business continuity in the face of market dynamics.
Unlocking Deeper Insights Through Customer & Location Intelligence
In addition to operations, data fragmentation is a challenge in fully understanding consumer behaviour. Moreover, many companies still rely on disparate data, which limits accuracy in decision-making.
Through data solutions such as SiteSense and MSIGHT, Telkomsel Enterprise encourages the integration of data from various sources, both internal and external, securely and based on privacy principles. This approach will help retail players gain more comprehensive insights for various strategic needs, from store location selection, campaign optimisation, to business expansion planning.
Driving More Personal and Relevant Marketing
Furthermore, in the midst of the evolving omnichannel ecosystem, relevance is key to reaching consumers. Retail players are required to provide a more personal and targeted experience at every touchpoint.
Therefore, Telkomsel Enterprise also presents solutions such as Rich Business Messaging (RCS) and Digital Advertising that enable data-driven audience segmentation. With this approach, brands can deliver more relevant messages, increase engagement, and optimise the effectiveness of marketing campaigns.
In addition, the FGD discussion also discussed various industry dynamics, including surges in traffic during major campaign periods such as double date and increased shopping activity after Eid. This further emphasises the importance of reliable, scalable digital infrastructure that can quickly adapt to changing consumer behaviour.
Mia explained that cross-ecosystem collaboration is key to creating relevant and scalable innovations for the industry. Ultimately, forums such as the FGD are an important space to directly hear the needs of the industry, as well as a platform to co-create solutions that truly address the challenges on the ground.