TikTok Strengthens AI Ecosystem for User Protection

TikTok is strengthening efforts to create a more transparent, safe, and responsible artificial intelligence (AI) ecosystem through a series of new initiatives. The measures include enhancing AI literacy, improving AI-based spam detection systems, and expanding cooperation with international organisations to increase transparency regarding the use of AI technology on the platform. TikTok stated that AI has significant potential to drive creativity, help users discover new interests, and improve the platform experience. However, the company noted that the use of such technology must be balanced with adequate education and safeguards to ensure it is used responsibly. As part of this effort, TikTok launched new educational materials on AI and expanded investment in digital literacy programmes with experts. The company introduced a new in-app information centre providing practical guidance to help users identify AI-generated content when searching for related topics. TikTok is continuing collaborations with various organisations and experts, including the National Association for Media Literacy Education (NAMLE), Henry Ajder, NoFiltr, and the Raspberry Pi Foundation. Since the programme’s launch in November 2025, educational content has recorded over 200 million views, with TikTok investing more than 4 million US dollars to support the initiative. In tackling AI-based spam, which can reduce the visibility of authentic creator content, TikTok will test enhanced detection systems in the coming weeks. These systems will target accounts that mass-upload low-quality AI content, particularly on sensitive topics such as politics, health, and financial information. Internal data shows TikTok removed over 86 million fake accounts in the first quarter of this year as part of its platform integrity efforts. To further increase transparency, TikTok is strengthening the implementation of AI content labelling technology and has officially joined the Coalition for Content Provenance and Authenticity (C2PA) as a steering committee member to support the development of industry-wide AI transparency standards. The company has already labelled over three billion videos containing AI-generated content through a combination of C2PA Content Credentials, creator labelling features, and invisible watermarking systems. In addition to creative features like Smart Split and AI Outline, TikTok is testing a ‘Manage Topics’ feature that allows users to adjust their preferences for how much AI-generated content appears on their feed. TikTok affirmed that these updates represent a long-term commitment to ensuring AI enhances creativity without compromising safety, transparency, and user trust.