TikTok introduces ad-free subscription service package in the UK

Jakarta (ANTARA) - TikTok is introducing an ad-free subscription service package costing £3.99, or approximately Rp94,800, per month in the UK. According to a TechCrunch report on Monday (11/5), the subscription package will be launched gradually over the coming months and will be available to users aged 18 and over. Subscribers will not see ads on the TikTok platform, and their data will not be used for advertising purposes. The launch of the ad-free subscription service is likely related to the implementation of the General Data Protection Regulation (GDPR) in the UK, a regulation that prohibits companies from collecting users’ personal data for advertising purposes without user consent. TikTok’s UK Managing Director Kris Boger stated that the company wants to provide users with a wider range of choices while supporting business growth in the UK. “Advertising on our platform has helped thousands of UK businesses reach new customers, increase sales, and create jobs, while our new ad-free option gives users greater control over their experience,” he said. TikTok began testing the ad-free subscription service package in 2023. It is not yet known whether the company will also introduce the subscription package in the United States and other countries.