Tight Competition for Indonesian-Made Smart Home Products to Dominate Local Market

The adoption of digitalisation technology has produced household appliances with Internet of Things (IoT) technology, which are utilised to support the development of the smart home concept. Technology can help make household task monitoring easier, more comfortable, safer, and more energy efficient. Bardi Smart Home is one of the locally produced smart home product manufacturers focusing on developing affordable smart living solutions. Founder of Bardi Smart Home, Ryan Maurice Tallulah, stated that the overall IoT market potential is very large, reaching Rp 200 trillion, but the smart home segment specifically is only around Rp 1 trillion. At Bardi Smart Home, smart home growth has only reached a low-teen percentage per year, meaning there is still significant growth opportunity. Indonesia is currently still a smart home market, so to achieve the status of a producer and innovation hub, greater support is needed to increase the penetration of local products in the domestic market.