Through Exclusive Service, BRI Prioritas Offers Rewards to Customers
Amidst economic dynamics and increasingly diverse investment instruments, public demand for more personal financial services is also rising. Beyond simply storing funds, many individuals now seek financial solutions that can help manage assets, plan for the future, and achieve long-term financial goals more optimally. Such solutions are generally needed by professionals, entrepreneurs, and executives whose assets and financial objectives are becoming more complex.
Responding to this need, BRI is introducing BRI Prioritas, an exclusive service designed to provide a more personal, comfortable banking experience tailored to the needs of affluent customers in managing their wealth comprehensively. With BRI Prioritas, customers gain access to various integrated financial solutions, ranging from daily banking services and investments to wealth management that can assist in more mature financial planning.
One of the primary values offered by BRI Prioritas is guidance through a Priority Relationship Manager. The presence of these professionals enables customers to receive more personal service aligned with their respective risk profiles, needs, and financial goals. With this support, customers can obtain more relevant recommendations regarding asset management, investment diversification, and long-term financial planning strategies.
Personalisation of service is important because each individual has different needs. Some customers focus on preparing for their children’s education funds, while others plan for retirement, develop businesses, or preserve family asset growth across generations. Through more personalised, exclusive, and directed services, customers can make financial decisions with greater confidence and gain access to various solutions suited to their needs.
Additionally, BRI Prioritas offers a range of privileges and exclusive programmes designed to provide greater convenience in transacting or managing finances. BRI Prioritas comes with integrated service support, meaning customers not only gain ease in accessing financial products but also receive guidance in optimising asset management. This approach allows customers to view their financial condition more comprehensively, ensuring that the strategies implemented align with short-term or long-term targets.
For existing BRI customers who have maintained a banking relationship and growing assets, BRI Prioritas can be the next step towards a more premium service experience. This service is not only for existing customers but is also open to the public who wish to enhance the quality of their financial management through more exclusive and comprehensive banking services.
As a form of appreciation for joining customers, BRI is presenting the ‘Welcome to BRI Prioritas’ programme, running until the end of June 2026. Through this programme, new BRI Prioritas customers or existing BRI customers upgrading to BRI Prioritas have the opportunity to receive a welcome reward of up to Rp 15 million, subject to applicable terms and conditions. To participate, customers must meet a minimum Total Fund Under Management (FUM) requirement of Rp 1 billion, with a minimum fresh fund of Rp 750 million.
This programme represents an opportunity for the public to enhance their financial service experience and gain added value from managed funds. More than that, the service is designed to help customers manage and grow their assets optimally through various integrated financial solutions. Amidst changing economic needs and the increasing significance of sound financial planning, a banking partner that understands customer needs is an equally important factor.
Through personal service, Priority Relationship Manager support, access to investment and wealth management solutions, and various exclusive privileges, BRI Prioritas is committed to becoming a trusted partner in supporting customers’ financial journeys towards long-term goals. For those wishing to upgrade their banking experience and obtain more comprehensive financial services, the Welcome to BRI Prioritas programme can be the right moment to move up a class in asset management.
More complete information about the Welcome to BRI Prioritas programme can be accessed via bbri.id/wtbbriprioritas or by visiting the nearest BRI branch office and contacting a BRI Relationship Manager.