Threads Introduces Live Chats Feature to Boost Real-Time Interaction

Meta has introduced the Live Chats feature in the Threads app to increase real-time user engagement. The company states that the idea behind the feature is to make Threads more relevant and timely. Live Chats were first launched in the NBA community on Threads during the playoff round. Several media figures such as Malika Andrews, Rachel Nichols, and Da Kid Gowie are scheduled to host Live Chats sessions during matches. “The Live Chats feature is currently available only to a small group of creators. However, we plan to gradually expand access to more users,” said a Meta spokesperson, quoted from TechCrunch, Thursday (23/4/2026). Functionally, Live Chats allows users to send messages, photos, videos, links, and emoji reactions. In one session, a maximum of 150 participants can actively send messages. If that number is reached, other users can still join as viewers who can only see the conversation, provide reactions, and follow polls. When first launched, Threads lagged behind X in terms of relevance and timeliness. Elon Musk’s platform has long excelled with features like Trending Topics, search, hashtags, and a chronological feed, enabling users to access real-time information. Over time, Threads has developed its platform with various features, including through Live Chats. This is seen as a strategic step for Threads to close the gap. “This is a new way to build communication with others based on shared interests, such as album releases or ongoing sports matches,” said Meta.