Indonesian Political, Business & Finance News

Thousands of Runners Conquer the Dieng Plateau at Major Sport Tourism Event

| Source: CNBC Translated from Indonesian | Business
Thousands of Runners Conquer the Dieng Plateau at Major Sport Tourism Event
Image: CNBC

The Dieng Caldera Race 2026 was successfully held from 19-21 June 2026. A total of 2,000 participants, both domestic and international, gathered to experience running in the Dieng Plateau area, renowned for its stunning natural panoramas and challenging track characteristics. This year’s event featured various categories tailored to different skill and experience levels, including 10K, 25K, 45K, and 85K, each presenting distinct track challenges and the opportunity to enjoy the unique natural beauty of the Dieng Plateau. As one of the most prestigious and highly anticipated trail running events in Indonesia, participants showed great enthusiasm from the first day. Beyond being a sports competition, the event also served as a gathering space for the running community and contributed to strengthening the national sport tourism ecosystem. The flag-off ceremony was a key moment in the Dieng Caldera Race 2026 series. On Saturday, 20 June 2026, at 05.00 WIB, participants were released by bank bjb Deputy Division of Corporate Secretary Sani Ikhsan Maulana, bank bjb Deputy CEO Regional 5 Dody Krisnanda, and bank bjb Semarang Branch Manager Risto Livian Surbakti. On Sunday, 21 June 2026, at 07.00 WIB, the flag-off was conducted by bank bjb Director of Consumer & Retail Nunung Suhartini alongside officials and stakeholders, including Deputy Minister of Tourism of the Republic of Indonesia Ni Luh Puspa, Wonosobo Regent Afif Nurhidayat, Assistant Deputy for National Events at the Ministry of Tourism Ni Komang Ayu Astiti, and Acting President Director of the Borobudur Authority Agency Yusuf Hartanto. The presence of these stakeholders demonstrated strong synergy between the banking sector, government, and tourism industry in supporting sport tourism development in Indonesia. Throughout the race, participants were treated to views of mountains, sprawling plantations, green hills, and the cool air characteristic of Dieng, creating a memorable running experience. Various track challenges, from long climbs and technical descents to changing terrain contours, were conquered with high spirit and determination. The success of the Dieng Caldera Race 2026 was supported by bank bjb, a banking institution consistently backing healthy lifestyles, community activities, and regional economic development. This year marked the second time bank bjb supported the Dieng Caldera Race as part of its commitment to strengthening the community-based sports ecosystem while boosting regional tourism and economic growth. Through the Dieng Caldera Race 2026 Promotion Programme, bank bjb offered customers the opportunity to secure participant ticket slots via a savings programme with a specified nominal amount according to applicable programme terms. This initiative provided an alternative for the public and running communities to join the event without facing the typically highly competitive ticket scramble. One participant from Bandung, Andi Pratama, stated the programme offered a more convenient experience in securing an event slot. ‘Usually, I have to compete during registration opening. This year, I got a slot through the bank bjb programme with an easier process,’ he said. Beyond facilitating easier participation access, bank bjb also enlivened the event area through various activations at a booth themed ‘Promo Seru Pakai DIGI’. Through the DIGI bank bjb application, visitors could enjoy various exclusive offers during the event, including an online account opening programme with a DigiCash balance prize of Rp50,000, a food and beverage discount voucher of Rp15,000 for a minimum transaction of Rp35,000, and an apparel shopping discount voucher of Rp50,000 for a minimum transaction of Rp150,000. Visitors could also participate in interactive activities at the booth to obtain special merchandise from bank bjb. This activation was part of bank bjb’s effort to deliver a practical, relevant, and value-added digital transaction experience for the community. In addition to providing a sporting experience, the Dieng Caldera Race also generated an economic impact for the surrounding community. The high number of participants and visitors boosted activity for local businesses, from the culinary and accommodation sectors to transport and regional specialty products. Furthermore, bank bjb views the collaboration between sports, tourism, and local economic empowerment as a step capable of creating sustainable benefits. Going forward, bank bjb will continue to support various community activities and events that positively impact society while driving the growth of sport tourism in Indonesia.

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