Thirty-Eight Thousand Applicants Knocked Out as UNM Digital Business Student Joins LightPlus Crew 2026 Programme
A proud achievement has once again been recorded by students of Nusa Mandiri University (UNM) as a Digital Business Campus. One of the students in the Digital Business Study Programme (Prodi) at UNM, Rifa Luthfatunnisa, has been selected to take part in the prestigious LightPlus Crew 2026 programme, a collaboration with Paragon Corp, after beating more than 38,000 applicants from across Indonesia.
This achievement demonstrates that UNM students can compete in the highly competitive national creative industry and digital ecosystem. Not only academically strong, UNM students are considered to have strong adaptability, creativity, and personal branding in the digital era.
Through the LightPlus Crew 2026 programme, Rifa will have the opportunity to develop a range of strategic competencies highly needed by the modern industry. The programme focuses on strengthening content creation abilities, personal branding, community engagement, entrepreneurship, and events and brand collaboration.
Rifa’s participation in the national programme marks an important step in broadening professional experience and building networks in the creative and digital industries. This experience is expected to provide tangible preparation for the challenges of an increasingly competitive job market.
The Head of the Digital Business Study Programme at UNM, Lia Mazia, expressed appreciation for the student’s achievement. According to her, Rifa’s success shows that UNM’s Digital Business Study Programme students have the qualities and competencies relevant to the needs of the industry today.
“Rifa’s achievement proves that UNM students can compete nationally in the creative and digital industries. It is evidence that learning in the Digital Business Programme is not solely theoretical, but also encourages students to actively develop creativity, personal branding, and professional abilities in the real world,” she said in a statement on Wednesday, 20 May 2026.
She added that programmes such as LightPlus Crew provide an important space for students to sharpen communication, leadership, collaboration, and digital innovation directly with industry. UNM is committed to delivering a learning ecosystem that is adaptable to developments in the digital industry.
“As a Digital Business Campus, we always encourage students to participate in various self-development programmes, national competitions, and industry collaborations to enhance students’ career readiness while still at university,” she added.
Rifa’s success is hoped to inspire other students to be bold in trying, actively build competencies, and not fear competing at the national level. Because in the digital era today, big opportunities come only to those who are ready to grow and dare to stand out.