Theo Derick and Deddy Corbuzier Launch 'How to Grind' Education Platform
Deddy Corbuzier and content creator and podcaster Theo Derick have launched Grind Theory, an educational influencer squad promoting hard work, process, and realistic self-development. The launch took place via a talkshow titled ‘From Zero to Impact’ in Jakarta, which also marked the release of Theo Derick’s limited-edition book ‘From Zero to Survive’ and the announcement of a strategic partnership with Gramedia.
Deddy Corbuzier explained that Grind Theory was born from his and Theo Derick’s concern over the proliferation of social media content that showcases only the end results without revealing the process behind success. He noted that many young people now have instant-expectation for achievements, despite success not coming easily or following a fixed formula.
It was from this concern that Grind Theory was established as an educational platform delivering ‘how to grind’ content honestly, realistically, and relevant to today’s life challenges.
‘Grind Theory is not about selling instant dreams, but showing the reality of the process, failures, and struggles one must endure to grow,’ said Deddy.
‘We’ve created something we believe will benefit today’s youth,’ added Deddy Corbuzier.
The ‘From Zero to Impact’ talkshow featured six discussion sessions with practitioners from various fields, including personal branding, business, communication, and finance.
The first session, titled ‘The Truth About Grinding’, was led by Theo Derick and Deddy Corbuzier, discussing the reality of hard work in the digital age.
This was followed by ‘The Hidden Force Behind Your Future’ session, featuring the entire Grind Theory squad: Theo Derick, Deddy Corbuzier, Kelly Patricia, Marco Putra, Willy Tan, and Billy Tanhadi.
Meanwhile, the ‘How to Survive in this Era’ session covered strategies for surviving and thriving amidst changing times with Kelly Patricia, Billy Tanhadi, and Marco Putra.
In the ‘Turning Effort into Results’ session, Theo Derick discussed the strategic partnership with Gramedia and the importance of turning effort into tangible outcomes with Yosef Adityo Nugroho.
Willy Tan then led the ‘The Ultimate Weapon for Success’ session, highlighting the importance of communication skills as a key asset for achieving success.
The event concluded with the ‘How to Make Billions from Personal Branding’ session featuring Marco Putra, Theo Derick, and Alicia Eva, discussing the vast potential of personal branding in the digital age.
Grind Theory brings together a range of complementary creators and practitioners. Theo Derick and Deddy Corbuzier serve as Co-Founders, while Kelly Patricia is known as a WMI Certified finance creator.
Additionally, Willy Tan is a communication coach and trainer, Marco Putra an affiliate and self-groom creator, and Billy Tanhadi the CEO of Acrobyte Group and a business creator. Theo Derick added that through this collaboration, Grind Theory aims to be a digital education platform that is not only inspirational but also practical for Indonesian youth.
‘We hope that in the coming years, we can provide real, positive examples, improve the quality of informal education in Indonesia, and boost our audience’s actual income,’ said Theo Derick.
All Grind Theory educational content will be freely available via the platform’s official YouTube channel, making it accessible to a wider audience. (H-2)