The Launch of Philip Kotler Center for ASEAN Marketing
The Launch of Philip Kotler Center for ASEAN Marketing
"Ten Countries, One Market"
ASEAN Hall, the ASEAN Secretariat
Jakarta, 24 November 2005
07.30-08.30 : Registration and Networking Coffee 08.30-08.40 Introduction to Phillip Kotler Center for ASEAN Marketing (PK-CAM) By Hermawan Kartajaya, Co-Founder of PK-CAM and President of World Marketing Association (WMA) 08.40-09.00 : The Launch of Philip Kotler Center for ASEAN Marketing By Ong Keng Yong, Secretary-General of ASEAN The Launch of Commemorative Cover By Hana Suryana, President Director of Pos Indonesia The Signing of the Official Plaque and Commemorative Cover of PK-CAM 09.00-09.30 : Video linkup with Philip Kotler: The Launch of Think ASEAN! By McGraw Hill Asia Chaired by Prof. Hooi Den Huan, Co-Founder of PK-CAM and Vice-Dean of Nanyang Business School, Singapore ASEAN Business Landscape Session 09.30-10.30 :"Indonesia Update: The Biggest Economy in ASEAN" By HE Dr. Mari E Pangestu, Minister of Trade, Republic of Indonesia Chaired by Tjahjono Soerjodibroto, Chairman of World Vision Indonesia 10.30-11.30 : "ASEAN: The Long Road Ahead" By Emeritus Professor Lim Chong Yah, Nanyang Technological University, Singapore Chaired by Hermawan Kartajaya, Co-Founder of PK-CAM And President of World Marketing Association (WMA)
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ASEAN Marketing Forum 2005 "ASEAN is One: Business Threats or Marketing Opportunities"
Exhibition Hall, the ASEAN Secretariat
Jakarta, 24 November 2005 11.30-12.30 :Registration and Networking 12.30-14.00 :ASEAN Power Lunch Talk
"Air Asia: The Pride of Southeast Asia"
By Tony Fernandes, Group CEO, AirAsia
Chaired by Prof JJ Roces, President of ASIA Pasific Marketing Federation (APMF) 14.00-14.15 : Presentation of World Marketing Conference By Dr. Lackana Leelayouthayotin, President of Marketing Association of Thailand 14.15-14.30 :Opening Speech By Dr. Nick Fontanilla, President of APMF-Certified Professional Marketer Society 14.30-16.30 :ASEAN MARKETING PANEL SESSION
"ASEAN Market Update: The Latest Marketing Trend in Southeast ASIA" Panelist: Dr. Aliah Hanim M Salleh, Institute of Marketing Malaysia, Donald Lim, Philippine Marketing Association, KC Loh, Marketing Institute of Singapore, Dr. Lackana Leelayouthayotin, Marketing Association of Thailand, Tran Hoang, Vietnam Marketing Association JW Junardy, Indonesia Marketing Association Co-chaired by KM Yim, Hong Kong Institute of Marketing Nishan Navaratne, Sri Lanka Institute of Marketing 16.30-16.45 : Conclusion by Hermawan Kartajaya, President of World Marketing Association (WMA)