The Launch of Philip Kotler Center for ASEAN Marketing

The Launch of Philip Kotler Center for ASEAN Marketing

"Ten Countries, One Market"

ASEAN Hall, the ASEAN Secretariat

Jakarta, 24 November 2005

07.30-08.30 : Registration and Networking Coffee
08.30-08.40 Introduction to Phillip Kotler Center for
ASEAN
Marketing (PK-CAM)
By Hermawan Kartajaya, Co-Founder of PK-CAM
and President of World Marketing Association (WMA)
08.40-09.00 : The Launch of Philip Kotler Center for
ASEAN Marketing
By Ong Keng Yong, Secretary-General of ASEAN
The Launch of Commemorative Cover
By Hana Suryana, President Director of Pos Indonesia
The Signing of the Official Plaque and Commemorative
Cover of PK-CAM
09.00-09.30 : Video linkup with Philip Kotler: The Launch
of
Think ASEAN! By McGraw Hill Asia
Chaired by Prof. Hooi Den Huan, Co-Founder of PK-CAM
and Vice-Dean of Nanyang Business School, Singapore
ASEAN Business Landscape Session
09.30-10.30 :"Indonesia Update: The Biggest Economy in
ASEAN"
By HE Dr. Mari E Pangestu, Minister of Trade,
Republic of Indonesia
Chaired by Tjahjono Soerjodibroto, Chairman of World
Vision Indonesia
10.30-11.30 : "ASEAN: The Long Road Ahead"
By Emeritus Professor Lim Chong Yah,
Nanyang Technological University, Singapore
Chaired by Hermawan Kartajaya, Co-Founder of PK-CAM
And President of World Marketing Association (WMA)

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ASEAN Marketing Forum 2005
"ASEAN is One: Business Threats or Marketing Opportunities"

Exhibition Hall, the ASEAN Secretariat

Jakarta, 24 November 2005
11.30-12.30 :Registration and Networking
12.30-14.00 :ASEAN Power Lunch Talk

"Air Asia: The Pride of Southeast Asia"

By Tony Fernandes, Group CEO, AirAsia

Chaired by Prof JJ Roces, President of ASIA
Pasific
Marketing Federation (APMF)
14.00-14.15 : Presentation of World Marketing Conference
By Dr. Lackana Leelayouthayotin, President of
Marketing Association of Thailand
14.15-14.30 :Opening Speech
By Dr. Nick Fontanilla, President of APMF-Certified
Professional Marketer Society
14.30-16.30 :ASEAN MARKETING PANEL SESSION

"ASEAN Market Update: The Latest Marketing
Trend in Southeast ASIA"
Panelist: Dr. Aliah Hanim M Salleh, Institute of Marketing
Malaysia, Donald Lim, Philippine Marketing Association,
KC Loh, Marketing Institute of Singapore, Dr. Lackana
Leelayouthayotin, Marketing Association
of Thailand, Tran Hoang, Vietnam Marketing Association
JW Junardy, Indonesia Marketing Association
Co-chaired by KM Yim, Hong Kong Institute of Marketing
Nishan Navaratne, Sri Lanka Institute of
Marketing
16.30-16.45 : Conclusion by Hermawan Kartajaya,
President of World Marketing Association (WMA)