'The Jakarta Post' launches 'Lifestyle'

'The Jakarta Post' launches 'Lifestyle'

JAKARTA (JP): The Jakarta Post Lifestyle, an English language
book containing a range of information, from places to shop to
Jakarta real estate, is due to hit the streets in September.

The book will be published by The Jakarta Post, in cooperation
with Singapore-based Integrated Information Pte Ltd., a major
publisher of directories and periodicals. Twenty-five thousand
copies of the book will be distributed free of charge to Post
subscribers, leading hotels, key businesses, government offices
and embassies.

The book will also be sold in book shops in Indonesia,
Malaysia and Singapore.

Emmanuel Joseph, Integrated Information's director of
publishing, said in a meeting attended by the company's chief
executive officer Raphael Leong, and the Post's General Manager
Raymond Toruan, that the marketing and sale of the book would be
handled by the Indonesian firm PT Media Dutaservisindo.

The sale of advertising, he said, would begin in March and
close by June.

Pri Soelisto of PT Media said the launching in September would
be timely, because Jakartans were currently demanding high
quality, prestigious products and services, which are expected to
be covered by the book. (pwn)