'The Jakarta Post' launches 'Lifestyle'

'The Jakarta Post' launches 'Lifestyle'

JAKARTA (JP): The Jakarta Post Lifestyle, an English language book containing a range of information, from places to shop to Jakarta real estate, is due to hit the streets in September.

The book will be published by The Jakarta Post, in cooperation with Singapore-based Integrated Information Pte Ltd., a major publisher of directories and periodicals. Twenty-five thousand copies of the book will be distributed free of charge to Post subscribers, leading hotels, key businesses, government offices and embassies.

The book will also be sold in book shops in Indonesia, Malaysia and Singapore.

Emmanuel Joseph, Integrated Information's director of publishing, said in a meeting attended by the company's chief executive officer Raphael Leong, and the Post's General Manager Raymond Toruan, that the marketing and sale of the book would be handled by the Indonesian firm PT Media Dutaservisindo.

The sale of advertising, he said, would begin in March and close by June.

Pri Soelisto of PT Media said the launching in September would be timely, because Jakartans were currently demanding high quality, prestigious products and services, which are expected to be covered by the book. (pwn)