The Harvest Distributes 800 Aid Packages to Strengthen Social Action
The Harvest retail company closed its Ramadan social programme titled Let Eid Be The Light on 31 March 2026, achieving the distribution of 800 charity packages for orphaned children. The programme involved various foundations, such as Yayasan Irtiqo Kebajikan (Rumah Cita), Yayasan Darul Yatim, and Yayasan Amanah Berbagi Berkah, as beneficiaries of the aid.
Through the Berbagi Cahaya Kebaikan initiative, The Harvest utilised its network of more than 100 outlets in 33 cities to encourage consumers and donors to participate in the social action.
CEO of PT Sentra Aktaha Horeca (The Harvest), Sylvia Andriani Rizal, stated that the programme stemmed from the desire to make every outlet a source of goodness for the community.
“We want every outlet to be a small light that can spread kindness, especially to those in need,” said Sylvia in a written statement.
The success of the programme was also supported by Zahin Community. Founder of Zahin Community, Fina Mairita, noted that the collaboration held strong meaning due to shared visions in bringing hope to the community.
From the beneficiaries’ perspective, a representative from Yayasan Rumah Cita, Esti, expressed that the aid provided motivation for the children to continue pursuing their dreams, aligning with the foundation’s focus on providing quality education for orphans and the underprivileged.
In addition to social activities, the Ramadan momentum was used by The Harvest to affirm its future business strategy direction, namely strengthening product innovation and service improvements.
The company continues to introduce products relevant to trends, such as Dubai Chewy Cookie and practical mini cake variants. On the service side, The Harvest is also enhancing delivery facilities and outlet comfort as gathering spaces.
As an industry player that has operated for more than two decades, The Harvest ensures product quality through strict oversight from upstream to downstream.
The company has obtained various international certifications, including BRCGS from the UK, as well as Halal, GMP, and SNI certifications. The entire production process is managed centrally through the R&D Center and Central Kitchen facilities in Sentul.
Through the combination of social contributions and global quality standards, The Harvest reaffirms its commitment to continue growing as a market leader while providing added value to society in Indonesia.