The Ascott Limited Officially Launches Harris Hotel & Convention Serpong, Introducing New Generation Harris Concept
The Ascott Limited has officially strengthened its expansion in the Jabodetabek region with the launch of Harris Hotel & Convention Serpong on Monday, 16 March 2026. This 24th Harris property in Indonesia further solidifies the brand’s presence in the greater Jakarta area.
The launch also introduces a new generation Harris that reflects the brand’s continuous evolution whilst maintaining the “Living in Balance” spirit that has long been Harris’s philosophy.
Known for its dynamic and energetic character, Harris consistently prioritises a balanced lifestyle, encouraging guests to stay active, build connections with others, and take time to rest and recharge.
The new generation Harris develops this foundation through a more contemporary approach, where carefully designed interiors, dynamic interaction areas, and flexible facilities create an environment that feels elevated yet remains welcoming and comfortable for modern travellers.
At Harris Hotel & Convention Serpong, this evolution is realised through an updated design strategy that translates the Living in Balance philosophy into vibrant yet refined contemporary interiors.
The design features lighter elements, flexible spatial arrangements, and playful touches that create varied atmospheres throughout the hotel, allowing each space to adapt to different activities, from casual meetings and collaborative discussions to relaxation moments.
The lobby area is designed as a welcoming social interaction hub, featuring layered colour palettes, unique furnishings, and informal spatial arrangements that encourage interaction and flexibility.
With deeper colours and textured elements, the space creates a warm and intimate atmosphere without sacrificing the distinctive modern urban nuance, providing guests with a comfortable environment for working, meeting, or relaxing.
Strategically located in the heart of Gading Serpong, the hotel offers direct access to Summarecon Mall Serpong and is just five minutes from the Gading Serpong toll gate, providing easy connectivity for visitors to the area.
Harris Hotel & Convention Serpong offers 282 rooms across four categories: Harris Room, Corner, Junior Suite, and Suite. Each room presents the latest interpretation of Harris’s signature hospitality experience, featuring diverse colour accents, specially curated furnishings, and flexible layouts that create a more spacious and comfortable atmosphere for guests.
Strengthening its position as one of the region’s leading convention destinations, the property is equipped with comprehensive meeting and event facilities, including 11 meeting rooms, three ballrooms, and the Grand Ballroom Harmony, which can accommodate up to 1,500 participants for conferences, exhibitions, and large-scale social celebrations.
Complementing the accommodation and convention facilities, the hotel also provides various lifestyle amenities including a swimming pool, kids’ club, and Privé Club, an exclusive executive lounge designed to offer an elevated experience for guests. The property also features Lemon Basil & Co, an all-day dining restaurant serving diverse pan-Asian culinary options in the Gading Serpong area.
Philip Barnes, Country General Manager of The Ascott Limited Indonesia, stated that the hotel’s opening addresses the growing needs of the rapidly developing Gading Serpong area as a business and lifestyle hub.
“We see increasing demand for hospitality destinations that offer accommodation, large-scale event facilities, and vibrant interaction spaces in one location. This property reflects Harris’s continuous evolution whilst maintaining the Living in Balance spirit,” said Philip.
Lut Abader, General Manager of Harris Hotel & Convention Serpong, expressed enthusiasm about welcoming guests to the property.
“With extensive convention facilities, carefully designed rooms, and Harris’s distinctive ‘Living in Balance’ concept, we are confident this hotel will become the preferred destination for business meetings, social events, and quality hospitality experiences in the Serpong area,” he said.
To experience the dynamic hospitality and comprehensive facilities in the heart of Gading Serpong, guests can enjoy room rates starting from IDR 1,500,000 net per room per night, including breakfast for two and double Ascott Star Rewards (ASR) points for all members.
New members can also enjoy discounts of up to 25 per cent for their first stay across all Ascott properties globally as part of the free ASR membership programme. For further information and reservations, visit www.discoverasr.com or follow @harris.serpong and @discoverasrindonesia on social media.