Thanks to Digital Innovation, TASPEN Wins BEMA & DEWI BUMN 2026 Awards

Not only corporate achievements, but female leadership within TASPEN has also received high recognition. TASPEN’s Director of Human Resources and Technology, Ovita Susiana Rosya, and Director of Compliance and Risk Management, Diyantini Soesilowati, were awarded the DEWI BUMN 2026 as an appreciation for female directors who play a strategic role in accelerating company transformation.

The event was attended by Danantara Asset Management’s Chief Marketing Officer, Dendi Tegar Danianto, TASPEN’s Director of HR & IT, Ovita Susiana Rosya, and TASPEN’s Corporate Secretary, Henra, at the Grand Atrium Mall Kota Kasablanka, South Jakarta, on Wednesday (6/5).

“This award is proof that TASPEN’s transformation goes beyond mere service improvements. We are building an adaptive, digital-based communication ecosystem to ensure every participant feels closer and well-served. This innovation is at the heart of our marketing strategy,” said Henra in his statement on Friday (8/5/2026).

“This achievement is not an endpoint, but a reminder for us to continue raising service standards. We want to ensure that every innovation, whether through digital technology or strengthened leadership, delivers real impact on the welfare of participants across Indonesia,” he added.

In the BEMA 2026 session, Dendi Tegar Danianto emphasised that current company marketing strategies no longer focus solely on products and conventional communication, but also on how brands can deliver relevant and memorable experiences for customers. The brand experience approach is seen as a key factor in building long-term relationships between brands and customers, including in the SOE and regional SOE sectors, which are now demanded to be closer to the public.

On that occasion, BEMA 2026 also received appreciation from Dendi Tegar Danianto as an awards event that can encourage companies to continue delivering communication innovations, strengthening brand experiences, and building public trust and company relevance amid the evolving dynamics of societal needs.

“Customer loyalty and image building cannot be done with advertisements or podcasts—no. It must be done through what is called brand experience. Brand experience is our way of serving customers better. And the finance will follow,” said Dendi Tegar Danianto.

TASPEN’s victory in the Tech Marketing category became the main highlight. This award is based on the successful adoption of technology through the Andal by Taspen application. Through the Andal by Taspen App, participants can access various TASPEN services, including: authentication, registration and enrolment (recording), online claim and non-claim submissions, monthly pension information, self-filled forms, complaint submissions at Taspen Care, E-SPTB updates, service location information, participants’ rights and obligations, THT and pension benefit estimates, JKK reporting, claim submission forms and requirements, attendance scheduling at the Public Service Mall (MPP), as well as Taspen Life and TASPEN product information.

With solid performance and high ratings on the Play Store and App Store, this application is deemed successful in transforming pension services into something more modern, transparent, and easily accessible to all TASPEN participants. As of April 2026, the Andal by Taspen application has been downloaded 2.8 million times via the App Store and Play Store.

In addition, TASPEN’s win in the Key Elements of Marketing category was also due to the strength of its consistent and integrated branding strategy, as well as the company’s communication performance reflected in positive performance across various social media channels. Based on desk research assessment by MarkPlus Inc, TASPEN is evaluated as capable of building a strong and relevant brand positioning through informative, educational, and responsive content to participants’ needs, while maintaining high engagement with the public as a manifestation of the effectiveness of participant-oriented marketing strategy implementation.

This success also reinforces TASPEN’s position as a Centre of Excellence in social security management. The transformation carried out aligns with President Asta Cita’s vision in strengthening economic resilience and social welfare through inclusive protection. The BEMA 2026 assessment process was conducted through rigorous desk research by MarkPlus Inc, covering branding strengths, social media performance, to the success of marketing technology implementation.

Previously, in 2025, TASPEN also won the Dream Workplace for Learning 2025 award for the Mandatory Insurance category as part of The 13th Annual Jakarta Marketing Week 2025 organised by MarkPlus Institute together with Marketeers as recognition of the company’s commitment to building a sustainable learning culture and human resource development.