Thailand Week 2026 Officially Opens in Surabaya
The Thai Trade Center, under the Department of International Trade Promotion (DITP) of Thailand’s Ministry of Commerce, has officially opened Thailand Week 2026 at the Grand Atrium, Pakuwon Mall, Surabaya, on Friday (24/07). The three-day festival, running until 26 July 2026, serves as a stage for Thailand’s flagship products to strengthen their competitiveness in the international market.
The event was officially opened by the Ambassador of the Kingdom of Thailand to Indonesia, H.E. Mr. Prapan Disyatat. He was accompanied at the opening ceremony by the Director of the Thai Trade Center Jakarta, Mrs. Hataichanok Sivara, and the Deputy Director of the Thai Trade Center Jakarta, Mrs. Nassaree Pathan.
Carrying the theme “Excellence Beyond Borders, United in Value”, the festival is not merely a product exhibition but also a strategic bridge for businesses from both countries. A total of 33 exhibition booths have been set up to delight visitors and prospective business partners.
Mrs. Hataichanok Sivara, Director of the Thai Trade Center Jakarta, expressed great optimism about this year’s edition.
“We are targeting trade negotiation values of 30 million THB (approximately Rp13.5 billion*) over the coming year through the business matching activities and business partnerships formed during the event,” she said.
After its successful staging in Jakarta in previous years, Surabaya was chosen as the second host city for Thailand Week. The selection of the “City of Heroes” was based on its strategic position as a centre of economic growth and creative industries in East Java.
Ambassador H.E. Mr. Prapan Disyatat affirmed that Indonesia is a crucial trading partner for Thailand within ASEAN.
“Through Thailand Week 2026, we hope to connect Thai businesses with potential partners in Indonesia, open up new collaboration opportunities, and introduce quality and innovative products to the wider public,” he said.
Beyond its business focus through the Business Matching zone, the festival also serves as a platform for cultural and culinary promotion. Visitors can watch live cooking demonstrations from Thai SELECT-certified restaurants such as Chao Phraya, Baan Ying Thai, and Bangkok Crab.
The rising trend of international culinary consumption in Indonesia, supported by the rapid growth of digital platforms and delivery services, presents a golden opportunity for Thai businesses to reach consumers across a much broader range of Indonesian regions.