#TelkomselJagaData Involves Employees as Frontline Guardians, Telkomsel Wins PR Awards 2026 at Asia-Pacific Level
Telkomsel has received the Best Employee Engagement/Internal Communications award at the PR Awards 2026, organised by Marketing-Interactive for the Asia-Pacific region. The award recognises the internal campaign #TelkomselJagaData, which positions employees as the frontline guardians of data protection and information security.
Vice President of Corporate Communication & Social Responsibility at Telkomsel, Abdullah Fahmi, stated, “System security depends on the people operating it. Through #TelkomselJagaData, we are building awareness that safeguarding data is a shared responsibility to protect customer trust.”
Amid rising cybercrime threats, Telkomsel views the human element as the foundation of its digital security strategy. The #TelkomselJagaData campaign was launched in 2024 and is designed to equip employees with practical guidance on identifying and responding to risks, from phishing to potential data breaches.
As a company serving more than 157.5 million mobile customers and 10.2 million fixed broadband customers, employee readiness is deemed crucial for maintaining service reliability. The campaign is delivered through an educational and storytelling approach, including cyber attack simulations and the Dream Job Phishing case study.
Internal evaluation of around 6,200 employees showed that 92.4% of respondents stated the campaign helped improve their understanding of data security. This serves as the basis for the company to continue refining its internal communication approach, making digital security issues more relevant and contextual for employees across various levels.
The PR Awards is an annual event in its 13th year, evaluating the effectiveness of strategic communications in the Asia-Pacific based on challenges, strategy, execution, and impact. With this international accolade, Telkomsel is committed to further strengthening internal communications as part of corporate governance and efforts to maintain customer trust in the digital era.