Telkomsel Wins Asia-Pacific PR Award Through This Programme

Telkomsel has successfully won the Best Employee Engagement/Internal Communications award at the PR Awards 2026. The event is organised by Marketing-Interactive for the Asia-Pacific region. The award was given to Telkomsel for its internal campaign #TelkomselJagaData, which positions employees as the frontline guardians of data protection and information security. “System security depends on the people operating it. Through #TelkomselJagaData, we are building awareness that safeguarding data is a shared responsibility to protect customer trust,” said Vice President of Corporate Communication & Social Responsibility at Telkomsel, Abdullah Fahmi, in an official statement, quoted on Monday (27/4/2026). Amid rising cybercrime threats, Telkomsel views the human aspect as the foundation of its digital security strategy. The #TelkomselJagaData campaign was launched in 2024 and is designed to equip employees with practical guides to recognise and respond to risks, from phishing to potential data breaches. As a company serving more than 157.5 million mobile customers and 10.2 million fixed broadband customers, employee readiness is deemed crucial for maintaining service reliability. The campaign is packaged through educational and storytelling approaches, including cyber attack simulations and case studies like Dream Job Phishing. Internal evaluation results from around 6,200 employees show that 92.4% of respondents stated the campaign helped improve understanding of data security. This forms the basis for the company to continue refining its internal communication approach, so that digital security issues can be understood more relevantly and contextually by employees across various levels. For information, the PR Awards is an annual event entering its 13th year in evaluating the effectiveness of strategic communications in the Asia-Pacific based on challenges, strategies, execution, and impact. With this international award, Telkomsel is committed to continuously strengthening internal communications as part of corporate governance and efforts to maintain customer trust in the digital era.