Tana Toraja struggles to remain a tourist magnet

Tana Toraja struggles to remain a tourist magnet

Grace Emilia, The Jakarta Post, Contributor

Blood shed to the ground. A big black buffalo is just
slaughtered to dead. But its soul is now ready to accompany the
soul of its deceased master on his future journey in the realm of
the death.

"So blessed be thy buffalo in Tana Toraja as here, thy become
the most important of all animals. Thy is the status symbol and
plays a part in many myths, even ancient warriors look upon thee
as example of bravery".

It is interesting indeed, to visit Tana Toraja and learn of
its unique culture, where its ritual of the dead is a focal point
of interest.

Not to mention the personal enrichment from meeting its nice
and cultured people and the visual fulfillment of seeing the lush
and breath-taking landscape along the way to Tana Toraja, about
eight hours drive from Makassar, the capital of South Sulawesi
where the nearest airport located.

The complex mixture of scenic beauty and magical culture of
Torajans are the very ingredients that attracted Neckermann, one
of the biggest (West) Germany tour operator to start sending
foreign tourists in large number into Tana Toraja in 1974.

"When Neckermann's representative asked me about Toraja, I
never heard anything about it. So we did a comprehensive survey
and found out that it is actually a very attractive tourism
destination.

It has a mixture of beautiful scenery, hospitable people and
the culture. So for the next two to three years since first found
out, we became the only Indonesian tour operator bringing mostly
Germans to Tana Toraja. Other operators follow the suit
afterwards and currently Tana Toraja becomes a well known
Indonesian tourism destination." says Halim Indrakusuma,
president director of PACTO Ltd, a Jakarta-based inbound tour
operator.

However, Judith Lim, a Jakarta-based sociologist who did
ethnotourism reserach in Tana Toraja for three years from 1994-
1996 told The Jakarta Post that tourism has also its negative
facade and to some extent has caused damage to Tana Toraja.

"It was foreign anthropologists who first sounded a word of
Tana Toraja to the world. They were so amazed with Torajan'
sophisticated culture, especially its ceremony of the death.

When tourists first came, the locals were happy as they could
learn something from the outside world. But when so many tourists
finally came, they are not happy anymore. Especially when
ignorant tourists came in short pants taking pictures of them
whilst they are doing their sacred ceremonies.

The matter gets worse when they have to suit the time for
their ceremonies to the visiting time of some VIP guests brought
in by government officials.

But the worst case is that tourism also caused many of their
sacred artefacts like funeral effigies and even their ancestors'
skulls to be stolen.

"Before the boom of the tourism industry here, the entrance
ways to the funeral sites are kept in secret; but tourism exposed
it widely," said Lim, also the honorary secretary of Countours
Indonesia, an NGO (non governmental organization) with a special
concern in tourism development.

Prof. Dr. Hetty Nooy-Palm, a cultural anthropologist from the
University of Amsterdam whose paper on Tana Toraja is published
in Indonesis in Focus", also mentioned about the lost of these
funeral effigies in Tana Toraja.

She showed it through pictures the tragic dissapperance of
most of the tau-tau (the dummy representing the deceased) from
the cliff grave in Lemo between 1981 and 1987.

Indrakusuma of PACTO who brings in average 15,000 foreign
tourists per year, especially from European market to Indonesia
responds to such a case by seeing it from the Bali's experience.

"When I first came to Bali in 1974, there was no tourism. Kuta
was one of the poorest villages in Bali. Presently, Kuta is one
the richest villages in Bali. It is now the Balinese themselves
who guard the island from riot or violence as they know that riot
will do no good to the livelihood of tourism which has become
their bread and butter.

So, such a problem lies more on whether the locals are also
enjoying the benefit of tourism development or not." says
Indrakusuma.

On this, Lim then says that communication's barrier between
the locals and visitors is one root problem in Tana Toraja's
case.

"Some irresponsible guides will translate it differently both
to the tour operators and the guests, when the locals complain of
their problems and view," said Lim who also sees that presently,
many guides in Tana Toraja lose their jobs due to the lack of
visitors to the area.

Indrakusuma also admits this situation.

"So far, Bali is still receiving 60 percent of our inbound
business, though tours to destinations in Java has increased to
about 35 percent compared to the same period last year.

But for other destinatons, including Tana Toraja, the numbers
of visitors are still nominal. Not much interest yet due to the
bad image, especially after the Poso riot in Central Sulawesi
last year though I can personally say that it is completely safe
in Tana Toraja." says Indrakusuma.

Should currently Toraja draws little interest from the
international market, it draws almost no interest from the
domestic market.

"We do not have any ready package to Tana Toraja, but we can
make a tailor-made one should requested. But none of such a
request comes up since the beginning of this year. Bad image from
the last year's riot in Central Sulawesi and the fact that
Indonesian prefer a shopping destination contributes to the
situation" says Ira Sarah, product manager of Panorama Tours
travel agency, which runs 20 outlets in various corners of
Jakarta and Bandung.

Probably the present quiet time in Tana Toraja is the best
period for all of its share-holders to equip themselves for their
future in tourism, should they are interested enough in that.

Or, it's probably the favorable time for foreign tourists to
visit the land.