Sweety Launches Max Protection to Support Children's Growth
Jakarta, CNBC Indonesia — Sweety has introduced the latest upgrade to its Sweety Cloud Soft line, namely Sweety Max Protection, at the Sweety Tandang Tanding event at IKEA alongside Maxime Boutier and child development expert Rosa Akhirunnisa. The Sweety Max Protection innovation is designed to answer parents’ need for a nappy that stays dry with high absorption capacity, so that little ones remain comfortable and free to move whilst actively exploring.
This matters because play is one of the important forms of stimulation supporting a child’s development during their golden years.
At the Sweety Tandang Tanding event, Sweety presented interactive play sessions designed according to children’s developmental stages, ranging from the “First Move Playroom, for 0–12 months”, the “Life Skill Playroom, for 18–24 months”, and the “Space Explorer Playroom, for children aged 24–36 months”.
Through these activities, Sweety invited parents to prove the importance of choosing the right nappy so that little ones can play and explore freely, without worrying about the risk of nappy leaks that could soil furniture at home.
Associate Marketing Director of Sweety Indonesia, Kimberly-Clark Softex, Maggie Effendy said the advantages of Sweety Max Protection are visible when children freely crawl, run, and jump on sofas and beds. Whilst retaining the soft surface of its nappies, Sweety Max Protection comes with a new maximum-absorption innovation in the form of six layers of super absorbent gel and a green absorbent zone capable of absorbing up to six wettings, keeping skin 100% dry even when the child urinates repeatedly.
“For more than 20 years in Indonesia, Sweety has been committed to being parents’ partner in supporting children’s optimal development at every stage of their age. We believe that every moment of play is an important part of a child’s growth and development process. Therefore, through our newest innovation, Sweety Max Protection, we want to help parents provide maximum protection so that little ones can play and explore comfortably without worrying about the risk of leaks,” she said, quoted on Monday (7/9/2026).
The importance of play and exploration moments in supporting children’s development has also drawn the attention of early childhood education observers. Rosa Akhirunnisa, a Montessori diploma holder and parent educator, explained that at ages 0–3, active movement and exploration are among the important natural forms of stimulation for a child’s motor development and intelligence.
“Therefore, besides providing a suitable play space, parents also need to pay attention to their child’s physical comfort so that they can move and play without obstacles. Simple things such as ensuring little ones stay dry and comfortable during activities can be an important supporting factor in their exploration process. This is in line with the recommendations of the WHO and IDAI, which encourage young children to be actively moving every day as part of optimal growth and development,” she said.
Actor Maxime Bouttier also shared his perspective. He acknowledged understanding how important the role of parents is in accompanying children to play and explore according to their developmental stage.
“I have also learned that choosing the right nappy is just as important in providing maximum protection, so that little ones can move, play, and explore comfortably without worrying about the risk of leaks,” he said.
Through the fun of the interactive play sessions at “Sweety Tandang Tanding” at IKEA, Sweety invited parents to see every play moment as a valuable investment in a child’s growth and development. The event also served as a proving ground for the new Sweety Max Protection technology in providing maximum protection for little ones, allowing them to keep playing and exploring in a comfortable home environment without worrying about leaks that could soil furniture.