Suzuki's strategy to face competition in the automotive industry

Jakarta (ANTARA) - Suzuki is reported to have developed a major strategy to address the rapidly changing automotive industry, including the expanding competition from Chinese manufacturers. The company aims to shorten the development time for new vehicles to just 24 months by 2030.

CarsCoops reported on Wednesday (30/9) local time that this move is part of the ‘Technology Strategy 2026’ for the next decade. Suzuki stated that accelerated development is necessary to enable the company to respond more swiftly to changing consumer needs and market conditions.

To achieve this, Suzuki intends to increase development efficiency by 30 per cent and production efficiency by up to 50 per cent. Digital engineering and the use of modular components have been identified by Suzuki as vital components of this strategy.

Suzuki is also preparing an electrification strategy using a multi-path approach. One method involves the development of a modular e-Axle that can be utilised in pure electric vehicles, hybrid series, and light range-extender vehicles.

In the Series HEV system, the internal combustion engine will function as a generator to supply energy to the electric motor. This technology can subsequently be developed into a REEV Light, featuring external charging capabilities and batteries tailored to specific requirements.

In addition to electrification, Suzuki will continue to maintain internal combustion engines. The manufacturer is currently developing turbo direct-injection petrol engines aimed at markets such as India, with the potential for CNG versions.

Suzuki has also prepared a strategy for engine thermal efficiency, targeting an increase from approximately 40 per cent to 50 per cent. Furthermore, Suzuki is pursuing vehicle weight reduction through its ‘S Light’ programme. The company aims to reduce vehicle weight by 100-120 kg per unit to offset the added weight resulting from stricter safety and emission regulations.

The strategy also strengthens the position of India as a production and export base. Suzuki targets an annual production capacity in India of approximately 4 million vehicles starting from 2030.

With shorter development cycles, modular technology, multi-path electrification, and lighter vehicles, Suzuki seeks to keep pace with the accelerating industry rhythm and confront new competition from Chinese automotive manufacturers.