Sulianto Indria Putra Establishes Konten.com, Opening New Opportunities for Gen Z Clippers
Earning tens of millions of rupiah from video snippets might sound like clickbait. However, for some young people, this activity is beginning to evolve into a new profession.
Amidst the explosion of short-form video content, the profession of a ‘clipper’ has emerged, attracting significant attention. Unlike influencers, clippers work behind the scenes without the need to build a personal brand or possess a large following to generate revenue from content.
This phenomenon is growing alongside rising internet consumption. The 2026 APJII survey notes that 81.72 per cent of Indonesians are connected to the internet. This vast number of users expands the space for content to be produced, distributed, and monetised.
Understanding Clippers and How They Work
Simply put, a clipper takes material such as podcasts, livestreams, interviews, or long-form videos, and transforms the most engaging segments into short content for TikTok, Instagram Reels, or YouTube Shorts.
However, the task involves more than just cutting video. Clippers must select the right moments, create hooks, understand context, grasp audience psychology, manage pacing, add visual elements, and adapt the content to the character of each platform.
The Rise of the Clipper Trend is Not Without Reason
Content production is surging, yet capturing audience attention is becoming increasingly difficult. Creators and brands already possess vast amounts of long-form material from podcasts, livestreams, and interviews. For instance, a single 1–2 hour podcast can contain dozens of moments ready to be processed into short content with different angles.
On the other hand, research by Dr. Gloria Mark from the University of California notes that the average human attention span on digital screens is only 47 seconds. Content must move faster. This is where clippers play their role, breaking down one long piece of material into many easily consumable segments.
Clippers are Not Paid by Working Hours
Unlike editors who are generally paid per job, clippers earn money based on content performance. Several clipping marketplaces offer rates of approximately Rp2,000–Rp7,000 per 1,000 views, depending on the campaign and platform terms.
This means 1 million views has the potential to generate Rp2 million–Rp7 million. The more views collected from various pieces of content, the greater the potential income.
When Gen Z Side Hustles Become Professions
Clippers have a relatively low entry barrier. There is no need to be an influencer or have millions of followers. Students, novice editors, and social media users can begin processing content using only a smartphone, an internet connection, and basic editing skills, without being constrained by a CV or age limits.
For Gen Z, this work can start as a side hustle without abandoning primary activities. What begins as a side job can gradually become a serious source of income if pursued diligently. For some clippers, this activity has even begun to evolve into a primary occupation.
Nevertheless, a clipper’s income remains dependent on content quality, the number of views obtained, and consistency in content creation.
Konten.com as a Hub for Thousands of Clippers in Indonesia
Clipping is no longer just an individual activity. The need for brands to expand content distribution is creating a new market. Konten.com has identified this gap and transformed it into a marketplace-based ecosystem.
Konten.com was founded by Sulianto Indria Putra, affectionately known as Suli, a 20-year-old entrepreneur born in Jakarta on 5 July 2006. Sulianto Indria Putra is widely known through the educational community ‘Trade With Suli’ and his work as a trader, investor, crypto asset enthusiast, and Gen Z billionaire.
Sulianto Indria Putra began his business journey at the age of 11, selling ice cream sticks to school friends. During the pandemic, at age 14, he began working as a freelance designer, using his earnings to start investing in stocks at age 15. After deepening his financial literacy and pursuing trading and crypto, he successfully achieved his first Rp1 billion at age 18.
Alongside his partner, Andrew Jonathan, Sulianto Indria Putra subsequently founded Konten.com on 20 May 2026, with the aim of creating a clipping marketplace that bridges brands with content creators, specifically clippers.
The Story of a Clipper Earning Rp24 Million in a Week
A number of clippers have proven that video snippets that successfully attract views can open opportunities for collaborations that generate millions of rupiah.
As reported by CNN, Dhimas Izzul initially created video clips as a hobby. He then uploaded them to TikTok until one of his videos reached the ‘For You Page’ (FYP). Subsequently, several brands began contacting him for collaborations. From 12 videos, he claimed he could generate approximately Rp4 million.
On the Konten.com platform, the figures can be even higher. One clipper, identified by the initial ‘A’, was recorded earning approximately Rp24 million in just one week, during the period of 13 to 20 August 2026.
That figure is certainly not a representation of all clippers’ incomes. However, stories like this demonstrate that clipping offers real monetisation opportunities, with earnings moving in tandem with content performance.
The Clipper Trend Also Benefits Brands
For brands, clippers offer the opportunity to extend the lifespan and expand the reach of a campaign. A single piece of material can be processed into many snippets with different angles, meaning brands do not have to constantly produce new material.
The performance-based model also makes distribution more measurable. Brands can allocate budgets based on performance, such as views, rather than simply paying production or placement fees upfront, which tend to be more expensive.
Through platforms like Kontent.com, this process can be executed on a large scale involving thousands of creators and clippers across Indonesia.
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