Successful Event: wondr Kemala Run 2026 Boosts Bali's Economy by Involving SMEs
The wondr Kemala Run 2026 in Gianyar Regency on Sunday (19/4/2026) was successfully held and received appreciation from various quarters. In addition to its success, the running event, organised along Jalan Ida Bagus Mantra to the beach, also had a tangible impact on the regional economy, local communities, and humanitarian social actions.
Kemala Run 2026 Race Management Chairman Brigjen Pol Sambodo Purnomo Yogo stated that the event was participated in by 11,000 runners in categories of half marathon, 10 kilometres, and 5 kilometres.
“Alhamdulillah, today the implementation of Kemala Run 2026 went smoothly and well as planned. Almost all participants have now entered the finish area and everything proceeded without issues,” Sambodo said in a press release received by Kompas.com on Sunday (19/4/2026).
“Given the extraordinary enthusiasm like this, we hope we can hold this event every year,” he added.
The success of wondr Kemala Run 2026 was also evident from its economic impact. Economist from the Faculty of Economics and Business at Udayana University, I Gede Nandya Oktora Panasea, assessed that events like this serve as an important stimulus for Bali’s economic growth, which currently stands at 5.82 percent year-on-year (yoy), higher than the national average.
He explained that with around 11,000 participants and certain spending patterns, the potential economic circulation during the event is estimated to reach Rp 110 billion to Rp 140 billion.
“For out-of-town participants, average spending could be around Rp 10 million per person. Assuming about 11,000 participants and an optimistic scenario, the potential economic circulation from this event is estimated to reach Rp 110 billion to Rp 140 billion,” he stated.
In addition to boosting the tourism and services sectors, the event also opened opportunities for local businesses. Dozens of micro, small, and medium enterprises (UMKM) were involved to liven up the event area while serving the needs of participants and visitors.
Sambodo continued that community involvement was a primary concern for the organising committee. In addition to combined personnel from the police, military, local government, pecalang, and community elements, UMKM were also given space so that economic benefits could be felt directly.
“We also involved UMKM, including to provide cheering encouragement to the participants,” Sambodo said.
In agreement, Nandya emphasised the importance of involving UMKM so that the economic impact is not concentrated in certain sectors alone.
“Involving local UMKM is key so that the economic benefits are not only concentrated in certain sectors but are also felt directly by the local community,” Nandya said.
On the other hand, wondr Kemala Run 2026 also carried a social mission through fundraising for humanitarian causes. The organising committee opened opportunities for donations from participants and the public, including through an auction of paintings by children with special needs.
“(The public) can also donate here. There is an auction of paintings by children with special needs (ABK). We will give all the collected funds to areas affected by the recent disaster, particularly in Aceh, North Sumatra, West Sumatra, and West Java,” Sambodo explained.
The wondr Kemala Run 2026 is considered an example of a sports event that can drive economic growth while strengthening social care. This is proven by the success of the implementation, the high enthusiasm of participants, the significant economic impact, broad community involvement, and humanitarian social actions.