Students get free milk packs

Students get free milk packs

YOGYAKARTA: A leading food processing and packing company has launched a campaign to encourage drinking milk in elementary schools and has secured the services of world class badminton player Ricky Soebagdja as its campaign ambassador.

Along with milk drinking, PT Tetra Pak Indonesia is encouraging people to make use of their community's self-managed health clinics (or Posyandu).

Some 60,000 packs of UHT-packed milk will be distributed during September and October to elementary school students at 11 selected elementary schools in the city and to pregnant and breastfeeding mothers through selected Posyandu.

ak Indonesia communications director Mignonne NB Maramis Akiyama said the campaign was aimed at providing education to the public about the importance of regularly consuming milk for both school children and pregnant or breast-feeding mothers.

"Such a campaign is important especially because the country's milk consumption figure is low, at (an average of) only seven liters per person per year, while that of Malaysia, for example, is 21 liters per person per year," Akiyama said.

The campaign in Yogyakarta is the company's third in Java. The first and second were in the East Java cities of Surabaya and Malang in March and May, respectively. --JP