Strong Tourism and Business Potential Drive High Demand for Accommodation
Makassar is increasingly demonstrating its potential as one of the key growth centres for tourism and business in Eastern Indonesia. High business mobility, supported by massive infrastructure development and rising tourist numbers, has driven strong accommodation demand in the city.
Multibrand hotel and accommodation technology platform RedDoorz views Makassar as a city with consistently growing hotel business potential. In 2025, RedDoorz recorded over 64,000 bookings from all its property partners and multibrand offerings in Makassar.
‘Makassar holds a strategic position as a key business hub in Eastern Indonesia. Not only is it a meeting point for business travellers from western and eastern Indonesia, but the city also benefits from excellent connectivity via Sultan Hasanuddin Airport, which has the highest flight frequency in Eastern Indonesia,’ said RedDoorz West Area General Manager Yohana Purba on Monday (25 May).
According to Yohana, high business travel activity to Makassar also influences accommodation demand characteristics. RedDoorz data shows 93% of all accommodation bookings in Makassar are made last-minute, either on the same day or one day before check-in. Additionally, 96% of guests stay for a short duration of one to two nights.
This pattern indicates accommodation needs are driven by rapid and dynamic business mobility. Therefore, digital distribution technology and AI-based price optimisation are crucial for hotels to capitalise on real-time market opportunities,’ she added.
Makassar City Government’s commitment to strengthening its role as an economic and business hub is evident through strategic infrastructure projects such as the inauguration of the Makassar Government Center (MGC), Multi Years Project (MYP) road construction, and the Barombong Bridge development.
On the other hand, tourism sector growth is also supporting accommodation demand. According to Makassar City Tourism Office data, domestic tourist visits to Makassar in 2025 reached 6.18 million, a 12.06% increase from the previous year.
Developments in destinations such as Lanjukang Island, Samalona, and Tallo River will further enhance Makassar’s tourist appeal in 2026.
Seeing this potential, RedDoorz continues to strengthen its expansion and partnerships in Makassar as part of its Eastern Indonesia development strategy. Currently, RedDoorz collaborates with 48 property partners in Makassar to meet the accommodation needs of tourists and business travellers.
For property owners, growing accommodation demand positively impacts hotel business performance. One such partner, RedDoorz Plus @ Harvest Inn Panakkukang Makassar, has maintained consistent occupancy rates since joining RedDoorz in 2020.
‘Partnering with RedDoorz has positively impacted hotel revenue stability. Hotel management has become more professional, particularly in terms of property visibility and technology-driven digital marketing,’ said Venesia, owner of RedDoorz Plus @ Harvest Inn Panakkukang Makassar.
In addition to strengthening partnerships, RedDoorz sees significant potential in the leasing business model due to the high and consistent accommodation demand in the city. An example is RedDoorz @ Graha Cemerlang Maros, a property along the route to Sultan Hasanuddin Airport. After being fully managed by RedDoorz under a leasing scheme, the property has recorded an average occupancy rate above 80%.
Given these positive developments, RedDoorz considers Makassar a prime candidate for hotel business development focus in Eastern Indonesia.
‘We are confident Makassar will continue to grow as a business and strategic destination in Eastern Indonesia. We are committed to being a strategic partner for hotel owners to capitalise on the growing opportunities in the city,’ Yohana concluded. (H-2)