Strict Regulations: Indonesian Jamu Ready to Compete in Chinese and Indian Markets

The President Director of PT Industri Jamu dan Farmasi Sido Muncul Tbk (SIDO), Irwan Hidayat, has highlighted the importance of research and product innovation in driving the herbal medicine and ‘jamu’ business to increase sales and expand export markets. To advance Indonesian herbal products, SIDO Muncul is implementing several strategies, including the launch of Sido HerbalPedia, a digital platform designed to provide education and health information regarding herbal medicine based on scientific research.

This initiative aligns with government programmes aimed at encouraging the traditional medicine industry to penetrate global markets. By 2026, SIDO targets the strengthening of its research efforts to enhance market confidence and drive export sales to Saudi Arabia, India, and China, despite the challenges posed by strict international regulations.