Spurring the Economy: TikTok, Tokopedia and TikTok Shop Synergy in Ramadan Extra Fun 2026

Jakarta, VIVA – TikTok, Tokopedia, and TikTok Shop are launching the ‘Ramadan Extra Fun 2026’ campaign, connecting creators, communities, sellers, and buyers in an integrated digital ecosystem to provide inspiration, entertainment, and transactional experiences.

Edwin Lengkei, the Communications Lead for TikTok Indonesia, said Ramadan has always been a special moment on TikTok. Last year, more than 21.9 million videos were uploaded during Ramadan, reflecting high participation by the TikTok community in Indonesia.

‘In addition to delivering positive inspiration and entertaining content during Ramadan, the discovery power and community support on TikTok also help business operators, including SMEs, be more easily discovered by potential buyers in the discovery e-commerce era,’ he said in a statement on Wednesday, 4 March 2026.

‘It is this spirit of sharing that we want to amplify through the Ramadan Extra Fun campaign with Tokopedia and TikTok Shop,’ he added.

Similarly, Antonia Adega, Senior Communications Lead for Tokopedia & TikTok Shop Indonesia, added that thanks to Ramadan Extra Fun this year, in the first week of Ramadan there were almost 13 million short videos on TikTok created by creators and sellers. That eclipses more than half of the total videos during Ramadan last year.

‘The power of TikTok’s discovery influences trading trends on Tokopedia and TikTok Shop. At the start of Ramadan 2026, LIVE shopping was watched more than 3.4 million times, driving products such as gamis, mukena, coffee, mobile phones and shirts to become best-sellers,’ she said.

This achievement aligns with Ramadan trends on TikTok each year. Last year, the use of hashtags #Ramadan and #Ramadhan rose by up to 30 percent compared with the previous year.

Even more interesting, 68 percent of users make TikTok the starting point of their Ramadan journey. From seeking inspiration for iftar dishes to making Eid shopping decisions, even up to a month before the fast begins.

This trend reflects the active participation of creators and business operators who continue to enliven the Ramadan moment on TikTok.

Furthermore, the power of discovery and community support on TikTok, synergised with the ease of shopping on Tokopedia and TikTok Shop, has opened growth opportunities for local brands including SMEs, especially during Ramadan.