Sports funds

Sports funds

From Bisnis Indonesia

Waves of deregulation measures are now hitting the sports world. So inviting the private sector to support the SEA Games 1997 is timely. As a consequence I would like to suggest to the would-be committee to study the success stories of other countries that have involved private companies in sporting events of world standard.

For example, we might follow Bill Payne, manager of Atlanta Olympic Games, who has been very successful in his effort to raise funds by applying the "win-win" strategy. The committee is happy with the resulting funds and the donors are happy because they can expect some gains in return.

At present, collecting funds through coercion is not commendable and will inevitably earn contempt.

BAMBANG HARYANTO

Jakarta