Spinnaker Support Accelerates Asia Pacific Expansion, Appoints Vivek Pruthi as Managing Director
Spinnaker Support is doubling its regional headcount as various companies across Asia Pacific seek greater control, lower costs, and improved flexibility for ERP systems that are critical to their business operations.
Denver, (ANTARA/PRNewswire) - Spinnaker Support is a trusted leader in third-party software support, relied upon by over 1,000 companies worldwide. Today, Spinnaker Support announced the appointment of Vivek Pruthi as Managing Director for Asia Pacific as the company accelerates its investment and expansion within the region.
Over the past year, Spinnaker has doubled its number of employees in Asia Pacific to support increasing demand from companies seeking greater control over their technology planning, cost reductions, and increased flexibility in managing SAP, Oracle, and VMware environments that are vital to their business operations. This expansion underscores the growing demand for independent support solutions, freedom from vendor constraints, and trusted strategic guidance throughout Asia Pacific.
As Managing Director, Pruthi will lead the company’s regional growth strategy, driving business development and sales initiatives, strengthening customer and partner relationships, and helping various companies maximise the value of their technology investments.
“Asia Pacific is one of the fastest-growing regions in our business and a vital part of Spinnaker’s global expansion strategy,” said Mark Ritacco, Chief Strategy Officer at Spinnaker Support. “We are making significant investments in Asia Pacific because customers want greater control over their technology planning, access to experienced expertise, and alternatives outside of the schedules dictated by vendors. Vivek possesses extensive knowledge of SAP. Combining his experience with our primary focus on acquiring new SAP customers will help us achieve greater success in Asia Pacific.”
The market dynamics driving this growth are significant. According to a Mordor Intelligence report in March 2026, global demand for certified ERP consultants continues to exceed supply, particularly in complex industrial sectors, with an estimated shortage of 30,000-40,000 SAP consultants.
Due to rising consultancy costs, a limited number of professionals, and longer implementation timelines, many companies are re-evaluating how they support and modernise the ERP systems critical to their operations. These challenges are driving demand for experienced partners who can help companies maximise legacy ERP investments while planning future modernisation initiatives.
“Companies in Asia Pacific are asking practical questions regarding cost, control, and timing,” said Prutthi. “Many companies run stable ERP systems that are critical to their operations, yet they still face pressure to adhere to vendor deadlines that may not align with their business priorities. Spinnaker offers an alternative for customers. We help them protect what is already working well, reduce unnecessary expenditure, and create the flexibility to modernise when they are ready.”
About Spinnaker Support
Spinnaker Support provides independent third-party software support services for Oracle, SAP, and VMware, alongside managed services and cloud computing solutions. Trusted by various companies across diverse, highly regulated industries worldwide, Spinnaker helps reduce costs, maximise software value, and modernise according to individual needs. Spinnaker offers ‘The Ultimate Support Guarantee’, an industry-first agreement for customers transitioning from vendor-provided support services.