Spinnaker Support Accelerates Asia Pacific Expansion, Appoints Vivek Pruthi as Managing Director

Spinnaker Support, a leader in third-party software support trusted by over 1,000 companies worldwide, today announced the appointment of Vivek Pruthi as Managing Director for Asia Pacific as the company accelerates its investment and expansion in the region. Over the past year, Spinnaker has doubled its employee count in Asia Pacific to support rising demand from companies seeking greater control over their technology roadmaps, reduced costs, and increased flexibility in managing their critical SAP, Oracle, and VMware environments. This expansion underscores the growing demand for independent support solutions, freedom from vendor constraints, and trusted strategic guidance across Asia Pacific. As Managing Director, Pruthi will lead the company’s regional growth strategy, drive business development and sales initiatives, strengthen customer and partner relationships, and help companies maximise the value of their technology investments. Mark Ritacco, Chief Strategy Officer at Spinnaker Support, said Asia Pacific is one of the fastest-growing regions for the business and a critical part of the company’s global expansion strategy. He noted that the company is making significant investments in the region because customers want greater control over their technology planning, access to experienced experts, and alternatives beyond vendor-mandated timelines. Ritacco highlighted Pruthi’s extensive SAP knowledge, adding that combining his experience with the company’s primary focus on acquiring new SAP customers will help drive greater success in Asia Pacific. The market dynamics fuelling this growth are significant. A March 2026 report by Mordor Intelligence indicates that global demand for certified ERP consultants continues to outstrip supply, particularly in complex industrial sectors, and forecasts a shortage of 30,000 to 40,000 SAP consultants. Rising consultancy costs, limited professional availability, and longer implementation timelines are prompting many companies to re-evaluate how they support and modernise their mission-critical ERP systems. These challenges are increasing demand for experienced partners who can help companies maximise their existing ERP investments while planning for future modernisation initiatives. Pruthi stated that companies in Asia Pacific are asking practical questions about cost, control, and timing. He explained that many organisations run stable, business-critical ERP systems yet face pressure to adhere to vendor deadlines that may not align with their business priorities. Spinnaker offers an alternative, helping customers protect what already works well, reduce unnecessary spending, and create flexibility to modernise when they are ready. Spinnaker Support provides independent third-party software support services for Oracle, SAP, and VMware, along with managed services and cloud computing solutions. Trusted by companies across heavily regulated industries worldwide, Spinnaker helps reduce costs, maximise software value, and modernise on their own terms. The company offers “The Ultimate Support Guarantee”, an industry-first agreement for customers switching from vendor-provided support.