Sony's market targets

Sony's market targets

TOKYO (AFP): Sony Corp. is targeting eight countries as priority markets in a new strategy to cope with the rising yen and rapidly changing market structure, a spokeswoman said yesterday.

The priority markets are Argentina, Brazil, China, India, Indonesia, Mexico, South Africa and Vietnam, a Sony spokeswoman said.

The major consumer electronics company will reorganize its global production and sales structure for television sets and audiovisual equipment. Sony already plans to raise overseas production to 50 percent of its overall production by March 1996, up from the current 42 percent.

For instance, the Japanese company has applied to set up a wholly-owned subsidiary in Indonesia to start production of color television sets and audio equipment, and plans to expand production in Brazil, the spokeswoman said.