Social Media Fatigue Drives New Business Opportunities
Changes in the behaviour of the younger generation in consuming and producing digital content are beginning to create new business opportunities. The phenomenon of social media fatigue is being leveraged by the interactive photobox technology company, PhotoBebaz, which introduces the concept of designed experience as a content differentiation strategy as well as a business growth model.
A report by We Are Social and Meltwater notes that Indonesians spend more than three hours a day on social media. However, excessive and repetitive content exposure is starting to reduce user interest.
“If previously everyone was satisfied with just a camera on their phone, now there’s a need for a more mature experience. People are not just looking for photo results, but also different moments that are worth sharing,” said PhotoBebaz Founder, Reyno Anggoro, in a press release on Wednesday (22/4/2025).
PhotoBebaz sees a business opportunity in the homogenisation of digital content. Through a designed experience approach, each booth not only functions as a photo spot, but also as an interaction space designed to produce aesthetic, relevant, and organic content.
“This approach allows each booth not only to be a service point, but also to have value that continues to develop with the user experiences that occur within it,” Reyno added.
From a business perspective, the company recorded a 57 percent revenue growth in the first quarter of 2026, supported by collaborations with various brands through digital out-of-home (DOOH) media placements, in-booth advertising content, as well as loyalty and gamification-based programmes.
The company also partners with digital wallet platforms as a payment gateway, strengthening a more integrated transaction ecosystem. “When everyone can create content, what differentiates is how that moment is created. We don’t just provide a photo experience, but design how the moment can feel more meaningful, storable, and worth sharing,” said Reyno.