Fri, 11 Jun 2004

SMS to book a Blue Bird taxi

JAKARTA: Jakarta-based taxi company Blue Bird Group has teamed up with publicly listed telecommunications operator PT Indosat to enable people to get a taxi by sending a short message service (SMS) to number 1234.

"For the next year, people who have a cellular phone with SIM cards issued by Indosat, such as Mentari, Matrix and IM3, can book a taxi via SMS," said Noni SA, general director of Utama Pusaka Group, a Blue Bird subsidiary, as quoted by Antara on Wednesday.

The new service will be launched on Friday in Greater Jakarta.

Meanwhile, Utama Pusaka Group director, Sigit P Djokosoetono, said 90 percent of Blue Bird consumers are people who hail taxis on the streets or call in. -- JP