SMBC Indonesia Expands Business Strategy to Target Japanese Culture Enthusiasts

SMBC Indonesia is the main sponsor of the Merah! Merah! Anime Japan event to expand its business strategy and attract new customers. The company is leveraging the event to strengthen economic ties and unlock creative investment opportunities between Indonesia and Japan. Jenius services offer convenient financial transactions for Japanese culture enthusiasts during the MMAJ event in Indonesia. SMBC Indonesia is expanding its business strategy to target savings account openings among Indonesian citizens, including becoming the main sponsor of the Merah! Merah! Anime Japan (MMAJ) event. Corporate Banking Japanese Director of SMBC Indonesia, Atsushi Hino, explained that the company’s participation in the MMAJ event in Indonesia strengthens economic and cultural ties between the two nations. This also opens new opportunities in licensing, investment, and cross-border partnerships within the creative industry. ‘As a universal bank with deep expertise in the local market and supported by the global SMBC group, SMBC Indonesia offers a range of innovative and comprehensive financial solutions centred on the needs of customers across various segments, from micro, small, and medium enterprises, to national and multinational corporations, Japanese clients, and digitally savvy individuals through Jenius,’ he stated in a press release received on Monday, 1 June 2026. He added that Jenius helps anime and Japanese culture enthusiasts manage their finances simply, intelligently, and securely, whether for daily transactions, hobbies, or travel to Japan. He noted that visitors can also enjoy special offers at various merchants by transacting with Jenius during the MMAJ Jakarta event. ‘Through this collaboration, Jenius and SMBC Indonesia are also encouraging the public to celebrate life through their hobbies and interests,’ Hino said. Meanwhile, MMAJ Jakarta Co-Founder Takayuki Yamanaka stated that Indonesia is currently one of the most promising markets in Southeast Asia for Japan’s entertainment and licensing industry. This is supported by a large youth population and high public enthusiasm for Japanese culture.