SMA Santa Ursula Jakarta Wins East Asia Title in British Council Competition

SMA Santa Ursula Jakarta has been crowned the regional winner for East Asia in the 11th global video-making competition ‘Your World’, themed ‘Smarter Choice, Stronger Future’, which is part of the British Council Partner School programme. According to a British Council press release in Jakarta on Friday, the video entry titled ‘SNAP Week: Our Solution to Responsible Consumption’ excelled due to its sharpness in identifying the problem of plastic waste and its presentation of the SNAP (Say No to All Plastic and Paper Waste) initiative as a creative and practical solution. The British Council stated that the project was judged to be well-organised, visually engaging, conveyed a message that was easy to understand and relevant, and demonstrated real impact through observable behavioural changes within the school environment.

British Council Country Director Indonesia and Director Southeast Asia, Summer Xia, said it was a very proud moment for Indonesia, marking the country’s first victory in the East Asia region in this competition. ‘What is truly inspiring is not just the idea itself, but how these students realised it collaboratively, thinking critically, and tackling real challenges with practical solutions,’ she said. ‘This is a powerful reminder that when young people are equipped with the right skills and opportunities, they have the confidence and ability to shape a more sustainable future for all of us,’ she added.

Meanwhile, SMA Santa Ursula Jakarta student representative Marsha Saputra expressed hope that the project would inspire other young people to realise that simple actions can create meaningful change. Marsha explained that initially the team focused on finding solutions for waste that had already been produced, but that focus shifted after numerous consultation sessions, discussions and revisions. ‘We realised that the real solution is not managing waste better, but preventing it from being created in the first place. That shift in mindset became the core idea of our project, SNAP Week,’ Marsha said.

The 11th Your World competition highlighted sustainable consumption and production, while encouraging students to sharpen their critical thinking, creativity and communication skills through applied learning to address real-world challenges. The initiative from SMA Santa Ursula Jakarta successfully demonstrated measurable changes in student behaviour within just one week, whilst presenting a solution that can be adopted by other schools across Indonesia.