Sluggish Industrial Demand, Semen Indonesia (SMGR) Reveals Strategies to Boost Sales

JAKARTA - PT Semen Indonesia (Persero) Tbk (SMGR) or SIG is pursuing strategic measures to sustain growth amid the slowdown in the cement industry throughout 2025.

SIG’s President Director, Indrieffouny Indra, stated that management has been executing a business transformation since the second half of 2025. This strategy emphasises enhancing competitiveness, market share, and profitability.

“Business transformation since July 2025, focusing on three main strategies—namely improving micro-market management, cost efficiency, and optimisation of derivative cement products and portfolio—continues to yield positive results. The company’s performance has improved consistently, particularly in the second semester of 2025 with strong momentum in the fourth quarter of 2025,” said Indrieffouny in a written statement on Monday (20/4/2026).

Nevertheless, SIG recorded a sales volume of 37.93 million tonnes throughout 2025. Performance began to improve towards the end of the year.

Sales volume in the fourth quarter of 2025 reached 10.47 million tonnes. This figure drove a 1.1% year-on-year growth in total sales volume.

“This achievement demonstrates the effectiveness of the transformation strategy implemented by SIG, particularly in key markets with high margins,” he said.

The improvement trend was evident since the second semester of 2025. Sales increased from the third quarter to the fourth quarter.

Bagged cement sales became one of the main pillars. In the fourth quarter of 2025, this segment grew 5.7% year-on-year. This growth outperformed the market, which only rose by 2%.

Exports also served as a crucial support. Export volume increased 14.9% year-on-year to around 6.4 million tonnes.

The highest growth occurred in the bagged cement segment, which rose 14.6%.

Indrieffouny noted that the early-year achievements this year serve as capital to face 2026. The company will continue the transformation consistently.

The strategy focus includes strengthening the cement business model, cost efficiency, accelerating derivative businesses and building solutions, as well as improving governance.

“We are confident that SIG is currently on the right track. Therefore, we are fully committed to continuing the transformation in a disciplined and consistent manner to create sustainable growth and deliver value to shareholders and customers,” he concluded.