Sky House BSD+ Launches Final Esplanade Tower Targeting Residential and Investment Markets
SKY House BSD+ has launched Esplanade Tower, the final tower in the apartment complex located around 100 metres from AEON Mall BSD City. The launch marks the final phase of the project’s development, after the six previous towers recorded sales of around 98%.
Esplanade Tower is designed as modern housing integrated with the commercial district, green open spaces, education centres and the digital business area of BSD City. The tower will also be directly connected to the Sky Garden, one of the main facilities for residents.
Head of Sales and Marketing at Sky House BSD+, Tan Aries Wijaya, said Esplanade Tower represents the last opportunity for the public to own a unit in the Sky House BSD+ area at such a strategic location.
“Esplanade Tower is not just the launch of a new tower, but also the final opportunity to own a unit at Sky House BSD+’s strategic location. With a strong rental performance record in previous towers, we expect Esplanade Tower to be one of our most sought-after products, especially since only this tower offers studio units around 100 metres from AEON Mall BSD City,” he said.
According to Tan Aries, the launch of Esplanade Tower coincides with BSD City’s development, which is projected to become a Special Economic Zone (KEK) based on research, the digital economy, technology, education, health and the creative industries. This development is expected to increase both housing demand and apartment rental demand.
Esplanade Tower adopts a mixed-use concept combining apartments, small office home office (SOHO) units and retail areas within a single complex. Residents will also have access to various facilities, including a swimming pool, fitness centre, sauna, meeting rooms, video room, book bar and sky garden.
From an investment perspective, Sky House BSD+ claims the project has shown positive performance. Occupancy is said to have exceeded 80%, with more than 4,000 residents.
In addition, based on the performance of previous towers, studio units in Leonie Tower and Kensington Tower are estimated to deliver a return on investment (ROI) of around 9% per year.
Management believes Esplanade Tower has even better prospects, given its strategic location near AEON Mall BSD City and the presence of education districts, business centres and continuously developing lifestyle facilities.
Beyond apartment units, Esplanade Tower also offers a limited number of SOHO units and two-storey retail units. These are aimed at investors and business owners looking to capitalise on the growth of economic activity in BSD City.
Through this final tower launch, Sky House BSD+ hopes to meet public demand for modern housing whilst offering a long-term property investment option in the continually developing BSD City area.