SIS reviews internal operations

SIS reviews internal operations

SINGAPORE: Singapore Airlines (SIA) has begun an internal review process to explore ways in which the carrier can shape up to better meet competition, SIA said on Monday.

The three-month review started in early August, with global agency L.E.K. Consulting assisting in the evaluation process, it said in a statement.

"SIA cannot afford to stand still in today's rapidly changing aviation environment," chief executive Chew Choon Seng said.

"Managing costs alone is not enough. It is timely for us to re-examine what we do, how we organize ourselves to perform business functions and how we go about doing our jobs."

SIA said the internal review was conceived before the Severe Acute Respiratory Syndrome (SARS) viral epidemic broke out in the region and badly hammered the global airlines business, including SIA.

At the same time, SIA was also facing a serious challenge from the emergence of budget carriers that threatens to squeeze its margins on short-haul flights. -- AFP