Sinemart tests its mettle on the big screen with film 'Foufo'

Sinemart, the giant of Indonesia’s television serial industry, is now testing its ability to transition to the big screen. Sinemart executive producer David Setiawan Suwarto, during the launch of the teaser and poster for the film ‘Foufo’ in the Senayan area of Jakarta on Wednesday, admitted that they are still learning. ‘We are newcomers to the world of film,’ said David. To balance the risk, Sinemart chose to partner with an experienced creative partner, namely Bayu Skak and his team from Skak Studios. Rather than making a ‘safe’ film, such as a horror, Sinemart dared to take on the challenging animation formula offered by ‘Foufo’. Sinemart is changing the way they work. If in television they were accustomed to high speed, now they are prioritising a mature story development process. David praised Bayu Skak’s team for being meticulous in researching characters and story conflicts before entering the shooting process. They dared to build new acting talent sourced directly from the East Java region through an audition process. In this way, Skak Studios proved they could find talent with strong appeal in their own home regions. David said Sinemart is also interested in finding films that are not only entertaining but also close to the reality of the audience’s current lives. They want to raise issues about the difficulty of earning money and the struggle to make one’s parents happy — themes considered relevant to Indonesian society today. As the release date of ‘Foufo’ on 9 July approaches, all eyes are on Sinemart. Can this collaboration with Skak Studios bring their loyal television audience to the cinema?