Simplifying Car Rental, Goldenbird Expands Digital Reservation Access

JAKARTA — The public is increasingly accustomed to finding faster and more practical ways to meet various needs, including planning travel. This trend has driven the use of digital channels for vehicle rental in Indonesia, which now accounts for nearly 70 percent of total bookings.

Recognising this shift, Bluebird Group is expanding digital access for its car rental service, Goldenbird. Customers can now make reservations more easily through the MyBluebird application and a dedicated web reservation platform.

Both the MyBluebird app and the web reservation system offer customers the flexibility to access Goldenbird services according to their individual needs and habits. The platforms allow users to explore service options, view fleet variations and estimate costs before completing a reservation.

Chief Marketing Officer of PT Blue Bird Tbk, Monita Moerdani, stated that every customer has different needs and habits when choosing a transportation service. Some are still in the early stages of exploration, seeking information before deciding, while others already know their requirements and desire a more seamless and integrated reservation experience within the Bluebird Group ecosystem. She added that the expansion of digital access aims to provide a choice of channels that best suit customer convenience, while maintaining service and quality standards.