SIG Affirms Commitment to Product Quality Control

State-owned cement holding company PT Semen Indonesia (Persero) Tbk (SIG) has reaffirmed its commitment to maintaining product quality control. This is emphasised as an effort to retain consumer trust.

SIG Corporate Secretary Vita Mahreyni said in an official statement in Jakarta on Wednesday that the commitment is realised through consistent quality control. This includes the periodic renewal of the Indonesian National Standard (SNI) certification for one of its subsidiaries, Semen Gresik, as well as monthly product performance testing.

In addition, the subsidiary of the state-owned cement industry company has also obtained a Green Label certificate as proof that its products meet sustainability and environmental aspects.

According to her, SIG continues to strengthen relationships with customers through various engagement programmes, ranging from strengthening brand identity in building material shop networks, appreciation programmes for shop partners, the Semen Gresik Building Expert Academy, training for construction communities, to digital activation through various social media channels.

Furthermore, she said, this commitment is one of the factors that led Semen Gresik to win the Top Brand Award 2026 in the cement category.

The award, given by Marketing Magazine together with research firm Frontier, is recognition of the level of consumer trust and loyalty towards this SIG subsidiary.

This achievement is based on the results of an independent survey of 12,000 respondents through face-to-face interviews in 15 major cities in Indonesia.

“The Top Brand Award 2026 is a form of appreciation as well as validation of public trust in Semen Gresik, which has been present for nearly seven decades. This achievement validates SIG’s internal survey that Semen Gresik has strong brand equity, marked by high awareness levels, customer loyalty, and positive perception as a quality cement product used across generations,” said Vita, quoted from her statement on Thursday, 20 August 2026.

Vita revealed that the award serves as motivation for SIG to continue delivering the best products and services to customers, while strengthening innovation to remain relevant to evolving market needs.

She added that this award further strengthens Semen Gresik’s position as a brand that not only has a long history in Indonesia’s development, but also continues to maintain consumer trust through consistent product quality, innovation, and service.