Sidewalk 'literature' functions as alternative reading
Sidewalk 'literature' functions as alternative reading
By A. Ariobimo Nusantara
JAKARTA (JP): The domino effect of soaring print paper prices
is increasingly being felt now, particularly in book publication
circles. Many publishers have given up launching new books for
fear that the selling prices would be unrealistically high.
A novel by Mira W., previously sold at below Rp 9,000, is now
priced at Rp 17,500. Fans of S. Mara Gd. must be willing to allow
an increase of 100 percent if they insist on having new works by
this writer.
What about translated works? Michael Crichton's latest novel,
Airframe is now sold at Rp 23,000, while John Grisham's The
Chamber costs Rp 27,000. Before the monetary crisis, their works
were available at below Rp 20,000.
The increasing price of print paper must finally trigger a
rise in other printing components, such as separation film, ink
and plates. As for translated work, the copyright fee must be
paid in U.S. dollars. Let's say this copyright fee is now $1,000.
Prior to the monetary turmoil, which began last July, this
converted to about Rp 2,500,000 -- now it has become fourfold.
Unlike bookstores, sidewalk booksellers, found in various
parts of the city, have a different story to tell.
Roni, for example, said that he must raise the price of a book
from Rp 1,000 to Rp 1,500. Other sellers have increased prices
up to Rp 3,000.
"Previously I got a Rp 50 profit when I sold a book at Rp
1,000 and this profit still had value," he said. "However, as Rp
50 profit is now meaningless, I have to raise the selling price,"
he added. His fellow seller, Dea, agreed. Both pick spots around
Kebayoran Lama market, South Jakarta, to sell their books.
The presence of Roni, Dea and other sidewalk booksellers,
usually considered unofficial booksellers and, therefore, outside
the country's book organization, has given special color to the
national book world.
Their presence also shows that Indonesia has never had any
accurate data on the number of books published, reading interests
or the public's purchasing power of books. There are assumptions
that the national production of books is 5,000 titles a year and
that the public has a weak purchasing power and little interest
in reading.
However, based on Roni's description, one may safely say that
the amount of sidewalk literature available is quite big. For
example, an average of 50 or 60 copies of the martial arts series
Wiro Sableng by Bastian Tito are sold a month. It is not
surprising, therefore, that owing to its popularity, Wiro Sableng
has been made into a television series.
Other names like Fredy S., Tara Zagita and Abdullah Harahap
are well-known for their romance stories and mysteries. Titles
such as Birahi Malam (Nocturnal Desire), Sanggama Kubur (Sex in a
Grave), Wanita Panggilan (Call Girls), Belum Terlambat untuk
Bercinta (Not Too Late to Make Love), Misteri Gadis Indo (Mystery
of a Eurasian Girl) and Buah Percintaan (Fruit of Lovemaking)
tickle people's fancy to just cast a glance at them.
Reportedly, between 40,000 and 80,000 copies of novels by
Fredy S. -- the big shot of sidewalk literature -- are sold in a
month.
This is an extraordinary figure because usually, a top seller
only has 4,000 copies printed, and it may take several years for
bookstores to sell that many copies.
Few know where the selling chain of these novels begins. Roni,
originally from Padang, West Sumatra, admitted that many of his
fellow sidewalk booksellers are from Padang.
Usually, they buy the books from agents in Pasar Senen,
Central Jakarta, at fixed prices: Rp 950 each for books by
bestselling writers and Rp 750 each for books by writers not in
that category.
In turn, these agents get their supplies of books generally
from Medan, North Sumatra, although some are supplied directly in
Jakarta.
The distribution chain is difficult to trace because these
novels rarely mention the names of publishers. Even if you have
the name of a publisher, you have nowhere to go because the
address is not printed.
So, don't be surprised if some day you happen to come across
two novels by two different writers with the same story, the only
difference being the names of the characters and the setting.
Fredy S, Tara Zagita, Abdullah Harahap and their works are
part of an interesting phenomenon. They supply, on a routine
basis, the reading needs of people on the lower rung of the
social ladder.
Their novels are found not only in small kiosks in Jakarta but
also in other provinces. Besides, books of this type can easily
attract prospective buyers -- usually teenagers and low-income
people -- because street vendors actively sell them in almost all
bus terminals and railway stations.
In appearance, these novels are just like any other novels.
Between 160 pages and 200 pages thick, they are printed in 12-
centimeter-by-17-centimeter format and with a full-color cover.
They differ strikingly from bookstore novels in that their
printing is of low quality.
Sometimes, the printing is such that the words are illegible.
And despite their low price, the novels are also put in plastic
wrapping, just like those sold in a bookstore. Sidewalk
booksellers have a simple and realistic reason for doing so. "We
sell the books on the sidewalk and at any time, dust and dirt can
soil our goods," they said.
To be able to digest this type of literature, try to read one
carefully and evaluate it. There have been many new names in this
book group recently. It is easy to guess why many people are
attracted to writing this kind of literature.
With their modest command of Indonesian grammar, these writers
are free to develop their stories as long as their writing smack
of passionate sexual romances. Sometimes there are pages and
pages of vulgar depiction of sex scenes.
In this respect, Fredy S., the most senior of sidewalk
writers, depicts sex scenes in a more refined manner. And his
plots are better organized and his references quite wide.
Understandable, considering he began his career in this kind of
writing in 1983 and now has 300 titles to his credit.
Some of the books, including Senyumku Adalah Tangisku (My
Smile is My Sorrow) have even been made into wide-screen or
television films. Some 100 tiles have been published by Ciptaan
Jiwaseni SDN BHD in Kuala Lumpur, Malaysia, according to the
Kompas daily.
Recognition extended to Fredy's works show at least that
sidewalk literature can also become a "cultural industry",
although it is born in the midst of people at the lower end of
social ladder. If we pay close attention to the plots, settings
and storylines, we can see that these people find their dreams
and illusions expressed in such novels.
As their enthusiasm, emotional turbulence and dynamism have
gone unheeded while life has become increasingly stuffier, they
can find fleeting relief only in dreams and illusions.
The cheap release valve is found in sidewalk literature, a
literary genre which, in fact, can be enjoyed by practically
anybody in a time of crisis. And at only Rp 1,500!