Showcasing Global Creator Picks, TikTok Unveils 'The Discover List 2026'

Jakarta – As a global community where more than a billion people are connected, share interests, and find inspiration, TikTok is the space in which many new discoveries are born, proving that a simple idea can have a big impact.

James Stafford, Global Head of Content Operations at TikTok, said that they are proud to announce the list ‘The Discover List 2026’, as a global tribute to 50 creators deserving attention across five major categories: Educators, Foodies, Icons, Innovators, and Originators.

“On TikTok, we are committed to continuing to celebrate the creator community that inspires,” James said in his statement, Saturday 7 March 2026.

“We are very pleased to introduce ‘The Discover List 2026’ as a list of 50 creators from around the world who deserve attention,” he added.

In addition to their exceptional storytelling abilities, James noted that these creators are also continually building inclusive spaces where curiosity can lead the TikTok community to new discoveries.

Several creators who have managed to attract attention from the TikTok community in Indonesia include @AndreaNovitaa, a science-based creator who highlights topics in food science and microbiology through educational videos and creative experiments in their private laboratory.

Then @GhinaEroz as a creator and entrepreneur behind the brand ‘GEROZ’, which uses storytelling as the foundation of a business marketed creatively through TikTok.

There is also @IreneSuwandi, a creator who continues to push DIY (do-it-yourself) creations to the next level, blending crafts skills with pop culture and fandom inspiration.

“We are proud to be a space where new talents can be found and authenticity as well as creativity can flourish,” James said.

“Among other things, from Educators inviting their communities to learn new things, to originators who build and share their businesses with a global audience through TikTok,” he added.