ShopeePay introduces interactive 'Goyang' feature during Ramadan

Jakarta — The ShopeePay digital payment application has introduced an interactive feature titled ‘Goyang ShopeePay’ during Ramadan 2026 that users can play either individually or in groups to stand a chance of winning a range of prizes, including digital wallet balances and Umrah packages. The feature forms part of the ‘ShopeePay Ramadan Bonanza’ campaign running until 22 March 2026, with total prizes of Rp5 billion and seven Umrah packages available to users who meet the programme’s terms. According to an official statement from Jakarta on Wednesday, the ‘Goyang ShopeePay’ feature is designed as an in-app interactive game that can be joined by up to five people in a single group, including users who invite up to four friends to join a single session. Through the feature, users are asked to shake their mobile phones during the game session to gain a chance to receive a bonus balance of up to 20 percent, in accordance with the specified mechanism. The game sessions are held daily at 12:30 WIB, with Friday sessions starting at 13:00 WIB, and a second session at 17:00 WIB. The times are chosen so that users can participate during lunch breaks or before breaking their fast. The buzz surrounding the feature is also evident on social media, where some users have shared experiences playing the game with family or friends. This phenomenon is seen as reflecting the increasingly developed pattern of Indonesians’ digital interactions that rely on mobile devices in everyday life. In addition to the interactive game, ShopeePay has also launched a number of other promotional programmes during Ramadan, including discount promotions and time-specific offers to support digital transactions during the fasting month. The company says the various programmes are intended to improve the user experience of the digital payment app, while also utilising the Ramadan momentum characterised by increased consumer activity and social interaction. Users who want to participate in the ‘Goyang ShopeePay’ game can access it directly via the ShopeePay app. Further information about the game’s mechanism, session schedules, and the terms and conditions can be viewed within the app.