Shopee Records Four Billion Local Products Sold Since 2022

Jakarta (ANTARA) - Marketplace platform Shopee Indonesia has recorded four billion local products sold through the Shopee Pilih Lokal channel since 2022.

Shopee Indonesia Deputy Director of Government Relations Balques Manisang said the achievement represents the accumulated sales of domestic products through the platform’s dedicated local products channel.

“Since 2022, four billion products have been successfully sold through the Shopee Pilih Lokal channel,” Balques said at the Launch of the Local Product Acceleration Programme at Taman Mini Indonesia Indah (TMII), Jakarta, on Thursday.

According to Balques, strengthening the marketing of local products is carried out, among other things, by increasing product exposure so that they are easier for consumers to find, as well as helping business operators expand their market reach domestically and into the global market.

Domestic business operators can also utilise the Shopee Export Programme and the Shopee Flexi Export Programme to expand their product reach to overseas markets.

Balques explained that the Shopee Export Programme provides management support to sellers, while the Shopee Flexi Export Programme gives business operators the flexibility to manage their own sales strategies.

“With the regular Export Programme, we help manage everything from A to Z. With the Flexi one, sellers are welcome to manage it themselves, with the freedom to determine margins, prices, strategies, and so on,” he said.