Shopee prepares special vouchers for shops with 100% local products

Jakarta (ANTARA) - The e-commerce platform Shopee is preparing a special voucher programme for shops selling 100% local products as an effort to encourage public shopping interest.

Shopee’s Deputy Director of Public Affairs, Radynal Nataprawira, stated in Jakarta on Tuesday that promotional support in the form of vouchers is considered effective in increasing consumer buying interest while expanding transaction opportunities for local businesses.

“We see that promotional support in the form of vouchers has a real impact in helping to increase consumer buying interest and expand transaction opportunities. Building on this effectiveness, Shopee is introducing the Local Business Acceleration Voucher as additional support for sellers with 100% local products to enable more sustainable development,” said Radynal.

From January to May 2026, Shopee will allocate Rp100 billion in various types of vouchers to support transactions on the platform.

Based on Shopee’s internal data, local sellers have recorded income increases of up to 40% through the use of shop vouchers and special campaign vouchers for local products.

In addition, during Local Shopping Day events held every 17th, local MSME sellers also recorded sales surges of more than twofold compared to normal periods.

Online shop owner of Trendy Spring Bed, Vincentius Leonardo, said that the voucher and marketplace promotion programmes are considered effective in driving sales and attracting consumer traffic, especially for household products requiring large shipments like spring beds.

“The platform also provides vouchers and promotions that directly attract buyer traffic. So, consumers get competitive prices, and we can still maintain margins. For me, this is not a burden; it’s just normal marketing costs,” said Vincentius.

Shopee hopes that the voucher programme will benefit both sellers and consumers, while supporting the growth of local products on the e-commerce platform.