Shopee Launches Ramadan Creator Festival 2026 to Boost Digital Creator Ecosystem
Jakarta — Ramadan consistently brings special moments, from passing the time before breaking fast to preparing necessities and outfits ahead of Lebaran. Amid these activities, sharing product recommendations has become commonplace, whether through conversation or social media. Increasingly, people are actively seeking inspiration to find the best options suited to their needs.
Recognising this enthusiasm, Shopee has once again launched the Ramadan Creator Festival 2026 as part of its Big Ramadan Sale campaign — a programme inviting affiliates and creators to enliven Ramadan through inspirational content whilst competing for a total prize pool of Rp10 billion in festive bonuses (THR) and a world trip with Shopee, as a form of appreciation for their contribution to inspiring the public during the holy month.
Adi Rahardja, Senior Director of Business Development at Shopee Indonesia, said: "Through the Ramadan Creator Festival, Shopee is opening opportunities for affiliates and creators to maximise the Ramadan momentum, which is synonymous with increased shopping inspiration and digital activity. We see growing numbers of people seeking product recommendations through social media, and this is where the role of creators becomes highly relevant."
"This programme is expected to provide space to transform creativity into real opportunities through content closely aligned with Ramadan needs — from hamper ideas and Lebaran outfits to household necessities and worship-supporting products — with a shopping experience that is more affordable and faster, whilst maximising income potential from every transaction through affiliate links," he added.
**Maximising Ramadan Momentum: Pursuing a Total Prize Pool of Rp10 Billion**
For affiliates and creators wishing to participate in the Ramadan Creator Festival, Shopee has prepared a series of periods and conditions to note. The programme is open to all Shopee Affiliates across social media, Shopee Live, and Shopee Video, as well as YouTube Shopping Affiliate creators, whether newly joined or experienced. Key dates to note are as follows:
- Registration period: 4 February – 16 March 2026
- Programme period: 11 February – 22 March 2026
During the programme period, participants can share product recommendations through their respective affiliate links and optimise their performance to compete for prizes.
**Competition Registration Mechanism**
The Ramadan Creator Festival features three programme schemes open to creators and affiliates across all channels (Social Media Affiliate, Shopee Video, Shopee Live, and YouTube Shopping). Participants may join more than one programme according to their individual strategies. Registration is straightforward and can be completed for each scheme:
- Ramadan Mission
- Ramadan League
- Ramadan THR
Registration must be completed for each programme the participant wishes to join, as registration in one category does not automatically apply to others.
**Product Promotion**
Once registered, participants can begin promoting favourite products through various content formats — from social media posts, Shopee Live, and Shopee Video to YouTube Shopping. Every transaction occurring through an affiliate link will be recorded as a contribution to the participant's performance. Creativity in packaging content, consistency of promotion, and product relevance to Ramadan needs are important factors in increasing the chance of achieving the best performance during the programme period.
**Boosting Performance and Earning Commissions**
After providing product recommendations, participants can begin accumulating sales in accordance with the mechanisms of each programme they have joined. Creators and affiliates can participate through various promotional channels, including social media, Shopee Live, Shopee Video, and YouTube Shopping. It should be noted that participants can only win one prize of the highest value in each category.
Recognising this enthusiasm, Shopee has once again launched the Ramadan Creator Festival 2026 as part of its Big Ramadan Sale campaign — a programme inviting affiliates and creators to enliven Ramadan through inspirational content whilst competing for a total prize pool of Rp10 billion in festive bonuses (THR) and a world trip with Shopee, as a form of appreciation for their contribution to inspiring the public during the holy month.
Adi Rahardja, Senior Director of Business Development at Shopee Indonesia, said: "Through the Ramadan Creator Festival, Shopee is opening opportunities for affiliates and creators to maximise the Ramadan momentum, which is synonymous with increased shopping inspiration and digital activity. We see growing numbers of people seeking product recommendations through social media, and this is where the role of creators becomes highly relevant."
"This programme is expected to provide space to transform creativity into real opportunities through content closely aligned with Ramadan needs — from hamper ideas and Lebaran outfits to household necessities and worship-supporting products — with a shopping experience that is more affordable and faster, whilst maximising income potential from every transaction through affiliate links," he added.
**Maximising Ramadan Momentum: Pursuing a Total Prize Pool of Rp10 Billion**
For affiliates and creators wishing to participate in the Ramadan Creator Festival, Shopee has prepared a series of periods and conditions to note. The programme is open to all Shopee Affiliates across social media, Shopee Live, and Shopee Video, as well as YouTube Shopping Affiliate creators, whether newly joined or experienced. Key dates to note are as follows:
- Registration period: 4 February – 16 March 2026
- Programme period: 11 February – 22 March 2026
During the programme period, participants can share product recommendations through their respective affiliate links and optimise their performance to compete for prizes.
**Competition Registration Mechanism**
The Ramadan Creator Festival features three programme schemes open to creators and affiliates across all channels (Social Media Affiliate, Shopee Video, Shopee Live, and YouTube Shopping). Participants may join more than one programme according to their individual strategies. Registration is straightforward and can be completed for each scheme:
- Ramadan Mission
- Ramadan League
- Ramadan THR
Registration must be completed for each programme the participant wishes to join, as registration in one category does not automatically apply to others.
**Product Promotion**
Once registered, participants can begin promoting favourite products through various content formats — from social media posts, Shopee Live, and Shopee Video to YouTube Shopping. Every transaction occurring through an affiliate link will be recorded as a contribution to the participant's performance. Creativity in packaging content, consistency of promotion, and product relevance to Ramadan needs are important factors in increasing the chance of achieving the best performance during the programme period.
**Boosting Performance and Earning Commissions**
After providing product recommendations, participants can begin accumulating sales in accordance with the mechanisms of each programme they have joined. Creators and affiliates can participate through various promotional channels, including social media, Shopee Live, Shopee Video, and YouTube Shopping. It should be noted that participants can only win one prize of the highest value in each category.