Shopee-Kemnaker Training Helps Man Earn Millions from Affiliate Marketing
The Minister of Manpower, Yassierli, is targeting the creation of 60,000 new affiliates across various regions by 2026 through the Training of Trainers (ToT): Shopee Affiliate programme, initiated by the Ministry of Manpower (Kemnaker) in collaboration with Shopee Indonesia. The programme, launched in February 2026, is part of efforts to expand job opportunities while enhancing the digital competencies of the public.
The ToT programme is a collaboration between Kemnaker and Shopee Indonesia to improve the skills of training centre instructors in the field of affiliate marketing. Through this programme, the government and Shopee hope that more people will acquire digital skills and be able to seize economic opportunities in the social commerce era.
Minister Yassierli previously stated that the affiliate profession represents a form of transformation of informal work into the digital economy. Several regions have begun to show results from the programme’s implementation, including the Vocational and Productivity Training Centre (BPVP) in Sidoarjo.
Based on internal data from BPVP Sidoarjo, one of its alumni, 26-year-old Diki Marsuki Nur, managed to earn around Rp3 million in commission from the fashion category. The young man from Bulukumba, South Sulawesi, admitted he initially did not expect that creating content on social media could develop into a source of income.
Although he already had an affiliate account created by his older sibling, for almost a year he had not achieved significant results. The desire to improve his content creation skills prompted him to join the Fashion Affiliate training held online by BPVP Sidoarjo.
“Initially, I found information about the Fashion Affiliate training held by BPVP Sidoarjo through Instagram. Because the training was conducted online, I could join from my home in Bulukumba without having to travel to Sidoarjo,” Diki said on Wednesday (22/7/2026).
During the training, Diki admitted he faced difficulties, particularly in editing videos for content. “I used to struggle with video editing. But the instructor at BPVP Sidoarjo explained it very clearly and in a structured way, so I could understand the steps and start practising on my own,” he said.
Armed with the material from the training, Diki began to understand content creation techniques, product selection, and how to market products through social media. He said these skills contributed to improving his content performance and the affiliate commissions he received.
Besides the training material, Diki also appreciated the ongoing mentoring provided through the alumni WhatsApp group. According to him, the group serves as a space for sharing experiences, exchanging product information, and discussing content strategies.
Diki is currently focusing on developing affiliate content in the fashion category while waiting for a job call. He believes that affiliate marketing has long-term prospects amid the rapid development of the digital economy.
BPVP Sidoarjo instructor Yasmin Nabilah said the Fashion Affiliate training is one of the most popular programmes among the public. To date, BPVP Sidoarjo has conducted at least four batches of training with more than 50 participants.
“The public is very enthusiastic about this programme because everything is now digital and online. Moreover, fashion products remain the number one favourite in the digital market,” Yasmin said.
Seeing the high level of interest, affiliate marketing material is now being integrated into other training courses, such as Fashion Design Planning. During the four-day online training, participants are equipped with skills ranging from understanding the characteristics of fashion products, creating affiliate accounts, to producing video content for social media.
Yasmin added that mentoring for participants does not stop after the training ends. All alumni remain in a WhatsApp group that is actively used to share experiences and support the development of each other’s affiliate accounts.
“The participants are very active. We created an alumni group to support each other, exchange video links, follow each other, and share information about new products. In fact, discussions in the group often continue 24 hours even after the training period is over,” she said.
The success of Diki and Yasmin proves that with the right skills, continuous mentoring, and a willingness to learn, affiliate marketing can become a promising new profession in the digital era. Their stories demonstrate how collaboration between the government, industry, and training institutions can open up broader access to digital economic opportunities for communities across various regions.