Sex in commercials

Sex in commercials

From Media Indonesia

I am deeply concerned and disappointed over the quality and substance of a Hemaviton ad which shows three scantily clad women, as it goes against decency and has little relevance to the product advertised. Exposing the scantily covered body of a woman or a man in an ad means indirectly resorting to pornography to sell a product. This is a debasing thing to do as the ad will not say much about the benefits and qualities of the product.

A consumer is entitled to receive the needed information. Why don't all of us honestly ask ourselves what the immediate impression is upon seeing an advertisement showing scantily clad women or men. Creativity is necessary in creating an advertisement, but an ad must not ignore decency and educational values. Have producers willingly involved themselves in efforts to degrade the nation's moral values through advertisements?

AMINUL RACHMAN PULUNGAN

Jakarta